Sr. Analyst, Analytics

Description

• Provide on-going analytical support utilizing data management, technology to address client issues regarding advertising, media, and new products.
• Analyze data and generate graphics and insights for use in client presentations.
• Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization and customer lifetime value analyses to support client engagements.
• Manage the retrieving, compiling, and formatting of large volumes of data
• Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.).
• Build forecasts and budgets based on historical data as part of the planning process
• Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
• Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors.
• Manage and mentor analysts on the projects to ensure excellence and professional development

• Strong analytical skills;ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques.
• Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data
• Experience with Datorama or other Media data analytics platform is preferred.
• Comprehensive understanding of metrics:  Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV, ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)
• Knowledge of visual techniques for data analysis and presentation
• Experience in managing and mentoring team members

• Bachelor’s degree required. An MBA. MS degree in Statistics, Economics, or Applied Math is preferred.
• 3+ years related work experience

 Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.