Director, Insights

Description

Objectives of the Role: The Insights Director will serve as a leader within the Consumer Insights group on research related issues and challenges and will support various client teams by uncovering strategically relevant insights into the increasingly complex relationship between consumers, brands, and communications. In this role s/he is responsible for assessing client business issues and developing appropriate research plans utilizing MediaCom’s proprietary tools, both quantitative and qualitative. S/he will leverage research findings into strategic insights to aid in the planning of communications campaigns. Manages a team of consumer insight specialists.

Business Responsibilities:

· Proactively develop the processes, tools, and methodologies to provide communications planning teams with insight into consumer needs, segmentation, trends/behavior, marketing reactions, and competitive activity needed to support strategic decision-making

· Design, implement, and analyze custom primary research; evaluate and negotiate secondary information

· Translate research into business requirements which provide key insight and counsel

· Direct qualitative and quantitative consumer research activities to help identify consumer insights to guide the media process and the relationship with communication channels

· Oversee the design and implementation of research studies to provide a thorough understanding of changing consumer and industry trends

· Uncover consumer needs, trends and behaviors that impact media receptivity

· Collaborate between key strategic resources staff and services and agency Practice Leads and Account Directors

· Design and execute creative research projects (qualitative and quantitate)

· Gatekeeper of all research tools and best practice protocols

· Manage Consumer Insights team resources

· Other responsibilities as assigned

People Responsibilities:

· Participate in the recruitment and selection of junior staff

· Must have the ability and desire to help lead, and a willingness to work with and teach others within the group

· Inspire while leading by example in developing, motivating, mentoring and coaching team members

· Ensure all direct reports master the skills and organizational savvy required for advancement

· Ability to work in a team environment that promotes collaboration

· Adept at communicating effectively across all levels

· Able to establish and maintain effective relationships interdepartmentally as well as those outside the immediate team

Skills and Behaviors:

· Adept at all types of survey research including segmentation, concept testing, awareness and usage surveys, and many others

· Demonstrated understanding of consumer/societal trends and an ability to link those trends to total communications planning

· Solid quantitative, qualitative, and observational research design and analysis skills

· Able to utilize a creative approach to interviewing/probing into lifestyles, values, and attitudes of consumers

· Exceptional verbal and written communication skills

· Experienced in working with media and syndicated tools (i.e., Nielsen products, MRI, Simmons, and similar syndicated tools)

Qualifications and other relevant information:

· Bachelor’s Degree preferred, MBA a plus

· 8+ years of experience designing and implementing consumer research to address a variety of business objectives

· A background in financial services is preferred, not required

· Consumer marketing, research, account planning and/or strategic planning on the agency side of the business, or with a corporate or consulting firm preferred

Key Competencies:

· Applies knowledge about the current and future practices and trends, technology, and information to the business

· Demonstrates awareness of the competition and opportunities for the business and our clients

· Is able to understand complex situations and makes good decisions that are judged to be successful

· Develops ideas to think beyond the obvious solution; is flexible and can cope with change

· Makes decisions in a timely manner; is able to establish what is critical and eliminate roadblocks; clearly

communicates what needs to be done, maintains dialogue, monitors process and results; follows through on priorities

· Uses their own and others’ time efficiently and effectively; concentrates efforts on the important priorities; acts promptly

· Delegates both routine and important tasks and trust people to perform them; provides clear goals and objectives; manages own workload and the work of others to ensure consistent delivery

· Knows how to get things done using personal and professional network; applies knowledge of the culture and values of the agency

· Demonstrates an understanding of the need for diplomacy; sees where problems are likely to occur and plans accordingly

· Genuinely cares about and is interested in the success and wellbeing of others; is optimistic and creates an environment in which people want to do their best; motivates others to find ways of improving effectiveness and efficiency

· Able to negotiate diplomatically and skillfully with both internal and external groups; can settle differences quickly and efficiently, minimizing damage to relationships; gains trust quickly

· Has begun to practice attentive listening (before acting); welcomes feedback about own strengths and limitations; has the patience to hear people out

· Provides relevant and challenging goals; able to build effective, motivated teams and empowers individuals to be responsible for their work

· Holds frequent development discussions and is able to give honest, regular feedback; cooperates with the appraisal and review system used in the organization

· Demonstrates and encourages straight-talking; is adaptable to situations and can make unpopular decisions if required

· Acts in line with Company values; is widely trusted and is seen as a direct and truthful individual; keeps confidence; admits mistakes; demonstrates agency values through own behavior


Data, Analytics & Insight New York, New York Regular