Director, Analytics




About the Team:

TheMediacom GlobalPlayStationData & Analytics team serves the Global SonyPlayStationAnalytics teamwithconsultancy, services andproducts thatall aim toderive learnings from data. Our learnings complete a feedback loop that makes every campaign incrementally more efficient and effective. We are a small community of media data specialists with expertise in technical, analytical and strategic problem-solving to unlock global improvement and innovation.  


We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making.We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.  



About the Role:


The Audience Director for Sony PlayStation is an expert in defining strategies and processes that maximize the value derived from our client’s wealth of first party data. Reporting to the Global Data & Analytics Lead, this role is pivotal in the development and deployment of strategies for first party data segmentation and activation that are futureproof in the cookieless world.


By developing an in-depth understanding of the existing adtech stack, you will identify opportunities for increased match rates or visibility of success metrics and make recommendations on additions to the stack and how they might impact our client’s goals.


You should be able to drive strategic process improvement and upskill those around you to positively influence the understanding and innovation of both junior and senior colleagues in the broader organisation.


Your Impact:


          Document audience data tech stack, audience data processing requirements and QA guidelines

          Act as the primary global point of contact for troubleshooting and new proposals related to audience data

  • Decipher the backend logic of first party audience segments and guide or challenge activation teams on the appropriate methods of activation and measurement

          Deliver audience overlap analysis and inishgts that can influence campaign planning and laydown strategies to maximise reach and ROI

          Manage existing adtech integrations and support the setup of new integrations

          Onboard new teams and global markets to the necessary platforms and processes for audience activation

          Lead the global strategy for identity resolution in the cookieless world, and share POVs with the client on news and updates in this space

          Set the strategy for audience-first digital planning

          Establish and maintain foundational data needed to support the global Mediacom team with insights

          Possess strong interpersonal skills for partnering with various levels of the organization and influencing results

Your People Skills:


  • Build a strong relationship with client-side and internal stakeholders
  • Ability to work in a team environment that promotes collaboration
  • Ability to communicate effectively at all levels, particularly with less technical contacts


Your Knowledge & Abilities:


  • An expert in all things related to first party data and the current legal and technical challenges surrounding its deployment in advertising
  • Strong understanding of the complementary roles first and third party data play
  • Able to provoke strategic discussion of audience strategy
  • Proven experience in translating first party audience strategy into actionable guidelines for global activation teams
  • Experience in martech/adtech integrations and leveraging them for first party data activation
  • Experience in audience analysis, match rate expansion, and audience measurement using probabilistic and deterministic methods

Your Qualifications:

          5 years of relevant experience

          Hands-on experience of using DMPs e.g. Krux and pushing audiences into buying platforms (Google Ads, Facebook, DV360)

          Literate in clean rooms and onboarding solutions e.g. GCP, Infosum

          Experienced in CRM-based measurement solutions

          Experience with the full development and project management life cycle of an application stack - from RFP through to testing and deployment

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.


What it’s really like to work here?

We believe in “People first, better results” - for the audiences we reach, to the clients we work with, but especially for our employees. We’ve found that by looking after our people, above all else, everyone benefits. Our ambition is to make MediaCom the best place to work for knowledgeable, curious, and passionate people. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom might be the place for you.


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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.



People First, Better Results

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