Manager, Shopper



About the Team:

Integrated Planning, which encompasses both traditional and digital buying streams, is one of the most diverse fields at MediaCom, especially when compared to others in our increasingly fragmented industry, and focuses on strategic decision making fueled by understanding the full spectrum of media channels to deliver on wholistic client business needs.

At MediaCom, Integrated Planning teams work hand-in-hand with Consumer Insights, Strategy, Business Science and other specialty function teams to develop omnichannel media strategies that identify the right use of online and offline data to create consumer profiles, isolate geo-targets and identify the best channels for distributing specific messages.

Integrated Planning is staffed with a team of professionals who strive to not only deliver on structured client briefs but are also dedicated to learning and growing in the field by staying on top of industry trends, allowing us to bring forth new and exciting ideas to our clients and stakeholders. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.

To our clients, we are the face of the agency: trusted for our expertise and proactivity. To our internal stakeholders and buying teams, we are the face of the client: translating goals and strategies into actionable processes.

We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.

About the Role:

The Manager, Planning (Shopper) is responsible for all tasks and client service activities associated with the Mars account. This Manager will work specifically within the retail media / shopper space, acting as steward of the entire communications planning process by executing plan changes/maintenance of media plans, developing and applying a working knowledge of basic media concepts, terminology, media math, and media plan execution.

In this role, you will partner with retail media networks like Walmart and Amazon, as well as smaller pureplay/emerging channels to develop media programs to drive consumer engagement and sales. This is a high growth vertical with tremendous opportunity for innovation and first-to-market testing. eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023!

You’ll advise clients on media and measurement strategies, in partnership with internal specialists, and gather learnings to improve future campaign performance. As the primary day to day client contact, you will be responsible for timely responses and act as a subject matter expert on your assigned retailers and brands.

As MediaCom grows its shopper expertise, this role will also provide an opportunity for you to become a subject matter expert across the organization.

Your Impact:

  • Manage day-to-day plan changes/maintenance of media plans
  • Work directly with the Media Planning Assistant in creating, updating, and presenting media plans
  • Present plans both internally and externally
  • Develop strategically solid media recommendations with supporting rationale
  • Assist in the analysis of research to develop the objectives, strategies, and tactics
  • Lead weekly client status meetings
  • Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, OOH, search, and radio
  • Research and compile competitive data
  • Evaluate and propose targeting, geography, scheduling, support level, and budget
  • Work with various agency partners (internal & external) to develop 360 cross channel marketing plans to meet client objectives
  • Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information
  • Oversee billing process

Your People Skills:

  • Ability to work in a team environment as well as independently (in person and virtually). Communicate effectively
  • Highly proactive and collaborative
  • Eagerness to learn
  • Establish and maintain effective relationships within as well as outside the team
  • Other responsibilities as assigned

Your Knowledge & Abilities:

  • Detail oriented with exceptional critical thinking and problem-solving abilities
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Strong interest in category
  • Ability to multi-task, work successfully with teams, and work in a fast-paced environment
  • Interest in developing non-traditional & disruptive media ideas
  • Excellent time management skills
  • Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
  • Use of appropriate GSIP and 3rd party tools to research and develop plan recommendations

Your Qualifications:

  • A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience
  • 3+ years’ related experience, preferably in the retail media space

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

What it’s really like to work here?

We believe in “People first, better results” - for the audiences we reach, to the clients we work with, but especially for our employees. We’ve found that by looking after our people, above all else, everyone benefits. Our ambition is to make MediaCom the best place to work for knowledgeable, curious, and passionate people. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom might be the place for you.

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.


People First, Better Results

Media Planning, Implementation & Activation New York, New York Regular