Digital Media Buyer

Description

Overview:

In this role you will work under the guidance of the Digital Associate Director to accomplish the effective delivery of buy recommendations and negotiations in digital media for assigned clients. You will be responsible for assigned accounts and is expected to be familiar with all account details as they pertain to buying activities.

 

Your Impact:

  • Keeping up to date on all communications with CST teams including buy authorizations, tracking reports, buy changes, creative specifications etc.
  • Ensure all client campaign KPI’s are achieved
  • Assisting on tactical planning – building on the buying direction and selecting vendors that are aligned to the campaign parameters with Digital Manager
  • Help group achieve yearly GroupM goals.
  • Owning all campaign optimizations and any complex reporting that maybe required
  • Work with GroupM Ad Ops, creative agency, and 3rd party ad servers such as DoubleClick in campaign set-up, ad trafficking and monitoring of digital campaigns
  • Regularly update CST on industry trends and updates that could impact client business
  • Help train and oversee Assistant Digital Negotiators
  • Meet with industry representatives to gain insight to all phases and points of contact of media partners
  • Responsible of Ad Serving reconciliation as well as any billing discrepancies.
  • Help complete Audit request templates accurately

 

Your Education and Experience:

  • 2+ years experience in digital media buying
  • Post-secondary degree specialization in Advertising and/or Marketing: OR equivalent professional work experience
  • Strong written and verbal communication skills
  • Strong analytical skills imperative
  • Must work collaboratively with internal and external partners
  • Positive disposition with the ability to work under tight deadlines and deliver quality work
  • Detail, accuracy, and mathematical competency a must
  • Good working knowledge of Microsoft Word and Excel
  • A clear working knowledge of all 3rd party syndicated research resources (i.e., Comscore, Nielsen) plus HTML/JavaScript programming and/or MOAT/DART ad server
  • Ability to understand and execute across all forms of digital – display, programmatic, video, and mobile
  • Solid personal organizational skills
  • Driven desire to develop and excel in media career
  • Ability to balance assignments while maintaining a flexible approach

 

 

About MediaCom: 

 

Welcome innovators, initiative takers and instigators. We are 8,500 of the worlds leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster thats the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few. 

 

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. 

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, well deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate difference. 

 

Do you want to work with smart, creative, enthusiastic people? So do we.Welcome to MediaCom! 

 

https://www.mediacom.com/ca

https://www.facebook.com/MediaComCanada/

https://twitter.com/mediacomcanada

https://www.linkedin.com/company/mediacom

 

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together. 

 

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

 

 

 


Buying, Trading & Investment Toronto, Ontario Regular