Senior Analyst, Analytics

Description

About the Role:

The Senior Analyst is expected to demonstrate hands-on skills in media analytics and reporting. We value problem solving, the ability to develop & analyze business cases, research skills, excellent oral and written communication skills, a client focus, and the ability to be truly detail-orientated in a fast-paced environment. We’re looking for someone who is self-motivated and able to operate independently with limited guidance and direction, and thrives on growth, learning, and building.

 

Your Impact:

  • Provide on-going analytical support utilizing data management, technology to address client issues regarding advertising, media, and new products
  • Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
  • Analyze data and generate graphics and insights for use in client presentations
  • Work with planning and execution teams to build comprehensive stories to share with the client
  • Assist in translating campaign goals into survey-based and walled garden measurement plans
  • Manage vendor relationships, including questions, scoping, timelines
  • Manage the retrieving, compiling, and formatting of datasets
  • Utilize syndicated research tools and marketing platforms to retrieve various types of data (macroeconomic, marketing, business, etc.)
  • Manage project timelines and deliverable schedules and share concerns and issues with project managers and directors
  • Manage and mentor analysts on the projects to ensure excellence and professional development

 

Your Knowledge & Abilities:

  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Understanding of industry research and/or marketing platform sources such as Google ADH, Facebook/Instagram, Snapchat, YouTube, etc.
  • Exposure to survey-based measurement techniques (namely Brand and Conversion Lift studies)
  • Comprehensive understanding of metrics:  Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV, ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)
  • Strong Excel (and/or Google Sheets) skills
  • Knowledge of visual techniques for data analysis and presentation
  • Experience in managing and mentoring team members
  • Experience with SQL, BigQuery, Tableau, PowerBI all a plus
  • Exposure to modeling approaches such as Marketing Mix, MTA (Multi-touch-attribution), Test/Control, factor analysis) a plus

 

Your Qualifications:

  • Bachelor’s degree preferred. An MBA, MS degree in Statistics, Economics, or Applied Math is a plus
  • 3+ years related work experience

 

About MediaCom:

Welcome innovators, initiative takers and instigators.  We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.  We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.  We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom!

www.mediacomusa.com      

https://www.facebook.com/MediaComUsa/

https://twitter.com/MediaComUS                  

https://www.linkedin.com/company/mediacom

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

 


Data, Analytics & Insight New York, New York Regular