Director, Planning

Description

Overview:

We are looking for a Director of Integrated Planning to join our team, responsible for serving as day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans.

 

Your Impact:

Utilizing your excellent leadership and interpersonal skills, you will leverage experience, knowledge of the client’s business, and media skills to push innovative thinking. More specifically, you’ll

  • Lead all media planning and buying aspects of assigned accounts
  • Generate ideas and articulate “the big picture” above and beyond the detail level
  • Monitor client programs and day-t0-day business activity
  • Direct, develop, and oversee planning objectives and strategies that coincide with the client’s marketing direction
  • Lead all core partners as part of the entire client solution, including TV, social search, mobile, print, OOH, and other emerging platforms
  • Oversee the flow of client media-related issues and create solutions
  • Provide POV on various media in the marketplace
  • Manage account costs, revenue, and scope of work in accordance with client contract
  • Build and maintain effective working relationships with client, media vendors, and GroupM teams
  • Sell MediaCom’s services and capabilities in new business pitches to prospective clients
  • Oversee budget allocation process for media and fees across all media platforms
  • Other duties and responsibilities as assigned

 

Your Qualifications:

  • Bachelor’s degree in Advertising, Marketing, Business Administration, or Communication; or equivalent professional work experience
  • 10+ years of directly related media experience
  • Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
  • Understanding of the principles of marketing and advertising, including media concepts and terms, creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas

 

Our Culture:

  • We’re a people-first company that truly invests in you. We’ve found that by looking after our people, above all else, everyone benefits. That’s why we offer a “careers first” approach with an onsite career center (NYC HQ), a whole team devoted to cultivating and promoting talent, competitive salaries and benefits and a flexible work environment.
  • We’re fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work.
  • We’re seeking explosively ambitious media professionals at all levels who are looking for a career, not just a job. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom just might be the best move you’ll ever make.

 

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

 

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.


Media Planning, Implementation & Activation New York, New York Regular