Manager, Analytics

Description

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

EssenceMediacom is seeking a Manager to join our growing Analytics & Insights team, reporting into the Analytics Director. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

Key Responsibilities

You will be responsible for designing and implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
You will deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness
You will design and implement robust experiments with a view to increase campaign performance
Collaborate proactively with the wider client team and other teams within EssenceMediacom, to implement measurement & analytics
Collate and present incrementality results from Meta, Google and other media channels to clients
Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility

Requirements

You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Knowledge of applying measurement to media campaigns through Meta/Google
3-4 years of experience in data science, analytics, or a related field
Well developed problem-solving skills and the ability to think critically and creatively
Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
Strong communication skills, with the ability to engage both technical and non-technical audiences
Able to follow and give guidance as part of a cross-functional team, using project management tools such as Jira/Trello
Demonstrable experience at presenting data in a visually engaging and insightful manner
Experience in training, mentorship and/or management, ability to display empathy in difficult situations and lead by example
Familiarity with GCP, BigQuery, SQL and/or Python

Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Data, Analytics & Insight New York, New York Los Angeles, California Chicago, Illinois $job.jobTypeName