Manager, Analytics

Description

 

 

About the Role:

The Dell Global team is seeking a Global B2B Analytics Manager to join our dynamic and expanding team. This person will be manage growth marketing and campaign analytics efforts to drive business outcomes for Dell and other B2B businesses including new pitches. Reporting to the Global Analytics Director, this individual will play an integral role in shaping the B2B marketing strategies, planning, measurement and advanced analytics.

 

Your Impact:

 

  • Growth marketing analytics – Manage and deliver audience, campaign and platform analytics to drive marketing driven pipeline/revenue
  • Account and persona analytics to drive ABM and audience strategies that supports planning and investment optimization
  • Drive codification and automation of growth driving tactics to turn into agency tools.
  • Implement fast paced agile, test and learn optimization tactics to drive exponential pipeline revenue growth.
  • Outbound and Inbound data integration to drive holistic planning across full buyer journey to drive advanced personalized communication.
  • Advanced analytics applications with MI/AI algorithms and frameworks to take the analytics offerings to next level- Journey analytics, Predictive analytics etc.
  • Manage campaign planning analytics, reporting, forecasting, measurement and attribution for key clients
  • Lead gen analytics including lead qualification, nurturing, data logic for 1:1 marketing including email and direct mails.
  • Creative analytics to drive optimal returns on marketing investment.
  • New business pitches and working to deliver real business outcomes as a strategic partner to the account team.

 

Your People Skills:

 

  • Ability to work successfully within a team as well as independently
  • Establish and maintain effective relationships inter-departmentally as well as with clients
  • Ability to work in a team environment that promotes collaboration

 

Your Knowledge & Abilities:

 

  • Business and growth mindset, analytics as a strategic means to achieve exponential business outcomes.
  • Solid skills in core performance marketing analytics including – campaign, audience, platform analysis, measurement and forecasting.
  • Knowledge about end to end B2B buyer journey analytical applications.
  • Experience stewarding the development of advanced analytics solutions for solving complex business challenges.
  • Demonstrate a proactive and adaptable approach to getting the job done
  • Willingness to stretch the capability to new and developing areas of advanced analytics, technology and tools that has potential to change the game.
  • Organized and detail-oriented; quick and enthusiastic learner; proactive; personable
  • Comfortable working on a small, dynamic, flexible team

 

 

Your Qualifications:

 

  • 3-5 years related work experience
  • Global Experience a plus

 

About us

 

Hello. We are MediaCom.

 

We believe in People First, Better Results.

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

 

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

 

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

 

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

 

To find out more about MediaCom visit us here:  www.mediacom.com

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

 


Data, Analytics & Insight New York, New York Regular