Associate Director, Planning



Are you a Systems Thinker? Can you translate complexity making it simple for other people? Do you enjoy using data and being creative! This role is for you! We are looking for Systems Thinkers to play a leading role in our client teams. This role will be responsible for delivering communications plans for our clients and integrating plans across all media channels.

The AMD will be the core of the team and act as the day to day liaison between the client and MediaCom. An experienced planner across all traditional and digital channels, you will drive the planning outputs for clients delivering fully integrated channel plans.


  • Setting clear goals: Understanding of the comms objective and ability to translate those into clear campaign objectives/KPIs to be planned against
  • Driving audience insight: Developing audience profiles and the ability to compare audiences as well as uncover unique insights that inform channel planning
  • Managing audiences across platforms: Exploring and uncovering the best channel targeting for client's objectives
  • Driving great work: Producing innovative channel plans that are aligned to client objectives and MediaCom's strategies. Leading channel planning, ensuring both rigor and creativity
  • Seamless execution: Managing direct reports and partners in the execution of channel plans. Leading channel budget allocations for all media channels. Oversight on all media dollars in market and continuous review of investments across all channels. Ensuring all tactical plans are completed with the necessary tools and deliver against the client/MediaCom strategies
  • Making the most of data: Ensuring excellent data insight, management and quality strategies are implement for the client
  • Delivering results: Monitoring performance of media plans versus client/MediaCom objectives
  • Learning: Ensuring test and learn activities are factored into planning and implementation of all media
  • Day to day delivery: Managing team deliveries of all key client objectives. Maintaining highly visible presence with day to day clients. Develop POVs on various media in the marketplace
  • Other responsibilities as assigned


  • Leading by example while developing, motivating and coaching the team
  • Conducting regular 121, 360 feedback and development plans with direct reports
  • Sharing knowledge across the team and ensure ongoing personal development
  • Help develop a positive team culture with Director and ensure behaviors are being led by example
  • Participating in the recruitment process for the team
  • Driving collaboration and communication across the team
  • Awareness of the staffing structure of their team and implications
  • Ensuring the ongoing development of the team via the 360 process
  • Applying new/more efficient ways of working


  • Driving the development and aware of winning work across the industry
  • Experience preferred in:
    • Both national and local execution
    • Full funnel brand + direct response planning
    • Digital and Offline strategic and tactical planning
  • Understanding of how media metrics can relate to business results
  • Regularly reviewing key industry research resources e.g. ARF, WARC
  • An up-to-date knowledge of all key consumer insight tools, including DMPs and digital resources
  • Understand and be able to use all key media planning tools e.g. CommsPoint, Reach Optimizers
  • An up-to-date knowledge of all key data insight and execution tools
  • Management: proven team/people management
  • Client relationships: proven track record of strong day to day management of clients
  • Collaboration: demonstrated team work and collaboration beyond core team
  • Strong communication: credible, articulate voice and knows how to hold a room
  • Development of people: proven developer of team members
  • Strategic thinking: proven track record of strategic thinking and the application
  • Curiosity: demonstrated learning or application of curiosity to previous roles
  • Analytical thinking: aptitude for analytics/data interpretation
  • Creativity: examples of creative problem solving
  • Leadership: example of independence in previous roles
  • Superior organizational, interpersonal and managerial skills with attention to detail


  • Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
  • 6 to 8 years’ previous experience desired
  • Prior experience managing a team


MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales. As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business. Our success is underpinned by our belief “People First, Better Results” that if we invest in our people, we’ll deliver better results not only for our teams but for our clients. MediaCom’s global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony. In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.  

Take A Virtual Office Tour:

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


Comms & Strategic Planning New York, New York Regular