MediaCom | Media Planner Internship | Student (Rome)
Hello. We are MediaCom.
We believe in People First, Better Results.
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: www.mediacom.com
OBJECTIVE AND SCOPE OF THE ROLE
The successful candidate will become a part of an Media team inside a unit collaborating with one of the most important clients. He/she will have an opportunity to acquire a thorough knowledge about Media Planning (planning, control and management of advertising campaigns) helping with following activities:
Basic assistance to planning (calendars, vehicles selection, loading data, verifying information with dealers, research data / info)
Supporting the search team in the management and analysis of the campaign
Generating quantitative and qualitative reports
Supporting Media Planners in the analysis of the campaigns results
University student, preferably in Economics, Advertising or Marketing and Communication
Understanding the market dynamics
Genuine interest for media and advertising
Great numerical and analytical skills
Excellent knowledge of written and spoken English and Italian
Very good knowledge of Microsoft Excel and Power Point
Any knowledge of media planning and advertising tools will be considered an advantage
SKILLS AND BEHAVIOURS
Able to learn quickly and to apply the acquired knowledge in a day-to-day job
A great team player with excellent sharing and collaboration skills
Precision and attention to details
Act with passion, highly motivated to reach individual and company goals