Digital Manager - Planning Lead





Digital Manager


Overview of the job

The manager should have an excellent knowledge of the UK digital landscape and be well versed in planning / buying digital media across both DR and Brand. You should have strong communication and project management skills. You will also work closely with other media specialists to deliver integrated, 360 plans, often taking the lead in developing the connected system using digital to link other media channels as well as understanding how other media plans fit in the system. The Manager will be responsible for delivering best in class digital work as well as the output of a team of planners and execs.


Measures of success

In three months, you would have:

  • Be competent in managing your own workload as well as your team’s workload
  • Understand how your new role fits into the team
  • Built visibility and trust with multiple stakeholders – both internally and externally. They will see you as a reliable and trusted digital advisor
  • Showcased exceptional project management skills through the delivery of multiple campaigns
  • Ensuring your team are delivering brilliant basics in digital implementational planning and implementation
  • Servicing and responding to designated clients’ ongoing daily requirements
  • Presenting digital developments, strategies and insights directly to clients
  • Be able to support junior members of the team in the production and presentation of weekly campaign reporting calls and PCAs, assess and comment on the performance of our campaigns and recommend improvements to drive efficiencies


In six months, you would have:

  • Championed existing and pioneered new processes to ensure output and project management across products is executed efficiently and consistently
  • Delivered brilliant work to the client - building innovation into our plans, whether this is through smart tech, data, creative or audience insight
  • Developed a point of view on our plans’ performance and be able to make recommendations for improving YOY results
  • Built strong relationships with your team, nurturing their growth and development, reviewing and re-setting KPIs as required
  • Built strong relationships with media owners, be keeping up to date with the latest developments from these media owners for your key clients
  • Ensuring finance best practise is used on all campaigns
  • Contributed towards an integrated digital plan, you’ll understand the impact digital has on offline channels and vice versa


In 12 months, you would have:

  • Been regularly working closely with the Associate Director/Director on the day to day digital output across all departments in MediaCom for your clients, taking ownership of this
  • Truly demonstrate that you are a 360 digital planner
  • Developed strong commercial acumen and an in-depth understanding of the client’s business, that translate in the way you execute digital strategy and campaigns
  • Fully understand the role digital plays in the overall client business and what your role can do to help maximise the effectiveness
  • Delivered improvements in client satisfaction scores


Responsibilities of the role 


  • Excel at time management
  • Have the ability to multi-task and organisation skills
  • Own meetings and conference calls with internal teams and clients
  • Be a self-starter, don’t be afraid to challenge the client or ask them a question
  • Prioritise workload, making sure the most urgent things are completed first
  • Develop relationships with day to day clients and internally with other departments
  • Work closely with the Associate Director/ Director on the day to day digital output for your clients (working with all departments across the company)
  • Understanding the role of all digital channels within your plans
  • Response to brief presentations
  • Develop a good understanding of the clients’ businesses and competitive set
  • Be reactive, and able to accommodate last minute client requests
  • Driving innovation and education
  • Overseeing audit and econometric collection and ensuring digital campaigns are bought and optimised to deliver to audit requirements
  • Build and maintain key relationships with priority and preferred media owners/ technology partners
  • Understand commercial pressures and have a full understanding of the role of investment within your planning and buying
  • Ensure that the team are working in a collaborative way with Market Place, Planning, MBA, Business Science, Consumer Insight etc.
  • Work beyond digital channels that Mediacom look after e.g. affiliates, search, Analytics, CRM
  • Work with Comms team to integrate digital into ATL
  • Managing trading deals across multiple publishers
  • Regularly update the team on digital news, new tools etc.
  • Quality control of output from the team
  • The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly
  • Provide regular feedback (both positive and negative) to the team on a regular basis



Planning & Brilliant Basics Lead


  • You will be responsible for ensuring that any new planning processes are understood across the entire team, not just your direct reports
  • Ensure that the entire team are upskilled in brilliant basics relating to their planning role
  • Work with Associate Director and Director to strategize and assist in the implementation of new planning ideas and ways of working