Media Executive

Description

The Brief

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here: www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

About the role/Team

MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.

We provide end-to-end services for Dell, from strategy to planning to buying across all media, plus content strategy, partnership execution and a great deal of performance analysis. This is a truly integrated account.

Dell is split into two businesses, Dell EMC (large corporate IT solutions) and Dell CSB (Consumer, Gaming (Inc Alienware) and Small Business laptops and solutions). This role is on the Dell CSB EMEA team. We have three market-specific groups across CSB working across the following countries: Germany, UK and France +Expansion (Netherland, Switzerland, Sweden and Spain)

Dell CSB target three audience groups; Young Metropolitans (young, tech savvy urban consumers), Gamers (hardcore or occasional) and Small Businesses IT decision makers and business decision makers.

Each audience requires insight into customer behaviour, strong strategic development and broad media solutions.

We are the client facing team who also handle the digital display planning for our client. We also coordinate with the Social, Search, Affiliates and local offline Mediacom teams to deliver cross-channel media campaigns.

The Media Executive is responsible for day-to-day activation of campaigns,

Job Title	Media Executive	Reporting To	Media Planners/Media Manager
Department	Business and tech	Group/Level	International
Location	London	Date Issued	November 2021
Salary	Competitive based on experience
Objectives of the Role: Supporting the Dell CSB team on the planning, buying, activation and analysis of Dell Consumer, Gaming and Small business Campaigns in France or Germany
Key Areas of Responsibility and Accountability: 3 best things about the job: Exposure to multiple online and offline media channels and disciplines. Working across multiple European markets and learning about their media landscapes. Access to MediaCom’s best-in-class training programme. In 3 months, you will have: Learned the technical skills required to activate, monitor, and report on digital campaigns and understand their place in the wider media mix. In 6 months, you will have: Responsibility for day to day financial process and will be working closely with clients on resolving challenges and producing reports. You will also have a good working knowledge of the digital media owner landscape. Where you’ll be at the end of your first year: You will be able to research plan and digital campaigns with some Planner/Buyer support. They will also be the ‘go to’ person for any questions around campaign tracking and financial issues. What we’re looking for in you: A rigorous approach to learning about what makes a successful advertising campaign. Great eye for detail – scratching beneath the surface of a challenge to reveal the optimum solution. Genuine interest in media and how it impacts sales. Numerically literate. A good working knowledge of Excel and PowerPoint What’s in it for you! As part of the GroupM and WPP network, our benefits are incredibly comprehensive and you’ll have plenty of fantastic benefits to choose from. We’ve listed a few below - and there are many more on offer: Superb development opportunities and ongoing support throughout your career Stunning London-based offices with on-site bar, cafe and roof terrace 25 days’ holiday from the get-go, increasing with length of service Season ticket loan, subsidised gym memberships, private medical (BUPA) and life assurance We also have a regular events calendar including company socials, sports clubs, a range of on-site services including health screenings, financial management workshops, manicures and massages.