Europe OU Addressable Integrator - Media

Description

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Job Description

Job Title

Europe OU Addressable Integrator

Reporting To

Global Head of Addressable Media

Department 

 

Group/Level

Director

Location

London, with travel (as required by the job)

Date Issued

2022

Salary

Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

The opportunity:

We are proud to be the global partner for #Coca-cola. A client with whom we share both values and ambition. 

In what has been called the “the biggest advertising pitch in history”, WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and beloved brands.

Welcome to OpenX, our transformational approach that marries WPP the #1 global network and largest communications holding company in the world with iconic Coca Cola valued at 71 billion dollars and with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade amongst others.

 

The role: 

You will work with client directors and local market leadership to interrogate the scope for DCO - identify tech and partner’s needs, messaging and audience planning across all channels, in order to deliver a more complete personal relevance story for our clients

You will work with our DCO production partners and other key stakeholders to drive outputs and ensure that that creative and media are aligned for the right ads to be produced, put on the internet, and measured according to the testing plan

 

The detail:

 

Primarily, the addressable integrator will coordinate and manage the complexity of delivering a cross-channel DCO campaigns. Additionally, the responsibilities include:

 

  • Defining the client-specific approach to addressable creative, identifying what DCO means for the client business, and how it should be used to support marketing objectives across channels
  • Educating client team on addressable landscape, drive understanding through workshops 
  • Helping to refine and clarify, and interpret client briefs 
  • Driving and build the messaging matrix alongside audience planning and insights
  • Ensuring that the matrix and DCO brief fulfill all needs to strategically inform successful creative execution, media delivery and measurement
  • Operate as a single point of contact for key milestones and deliverables, ensuring timely and accurate delivery 
  • Merchandise success across their internal organization and within the industry 
  • Evaluating campaign learnings to inform future efforts, including testing opportunities
  • Partnering with key agency stakeholders to become an expert in the client/s business to best apply DCO to meet brand/business goals 
  • Partnering with our DCO production partners to fully understand capabilities to be able to evangelize and drive campaign coordination and management 
  • Educating team on DCO capabilities and opportunities 

 

Key experience and behaviours:

 

  • You will have a hands-on practical knowledge of how to deliver an end-to end DCO project on time and on budget
  • You will be experienced in managing client relationships and be able to simplify and manage a complicated digital workflow from end to end
  • You will have a deep understanding of data-driven digital content, and how to optimise this area to positively impact the outcomes of digital media campaigns and support broader brand and commercial objectives 
  • Collaborative - consultative partnering with clients, account teams and partners
  • Inherently Curious and able to identify opportunities
  • Integrated - sound understanding of agency talent and external partners that DCO is dependant on 
  • People First – contribute to a culture that supports and celebrates everyone
  • Prolific Practitioner– build and deliver cutting edge solutions to our clients 
  • Growth Obsessed – focused on driving ROI for clients and revenue growth for MediaCom 
  • Bigger picture thinking and selling

 

 

 

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Media Planning, Implementation & Activation London, England Permanent (Full Time)