Digital Manager - KR Media

Description

Job Description

 

Job Title

Digital Manager

Reporting To

Head of Digital/ Digital Associate Director

Department 

KRMediacom

Group/Level

KR (LVMH + Others) BU2

Location

London Office

Date Issued

August 2019

 

 

Digital at KRMediacom: 

Digital was brought in house to KRmediacom from Mediacom investment in 2013. The strategy was to develop, grow and focus digital expertise on the primary client, LVMH. Since 2013, digital spend from the department has grown c+40% yr. on yr. with a roster of additional clients to reflect. We are now looking at extending the team to reflect the wider MediaCom systems planning structure to ensure all client briefs are optimised and connected with digital at heart.

 

 

Objectives of the Role: 

The Digital Manager is responsible for the day to day running of client’s digital activities, working closely with the Digital AD/Head of Digital to ensure that we are working towards the overall strategic client goal. It requires strong digital understanding of all channels and understanding of how digital fits into the multi-media connected system. Digital Managers are experts in their own media but have a desire to build connected systems and identify opportunities to connect with other media. Digital Managers demonstrate excellence in and understanding of all digital channels.

 

The team: 

The LVMH digital team is headed up by the Head of Digital, supported by the Digital Associate Director driving the overall strategy for the account. The Digital Manager is responsible for the development and quality of output of the Planners and Executives within the team. They must understand the individual team member’s motivations, challenge them and give them opportunities to develop their digital and multimedia knowledge. A key part of this is regular, honest, and structured feedback given about every element of their behaviour and performance, setting and reviewing KPIs.

 

Connected planning:

The Digital Manager will be responsible for the day to day implementational planning and running of the account across several key clients including Parfums Christian Dior. They will be viewed by the client as a digital expert who has an authoritative opinion on both their plans and the wider media market. It is their responsibility to ensure that clients receive excellent strategic and implementational output.

 

The ideal candidate should have strong communication and project management skills as they will be working closely with other media specialists to deliver an integrated plan, often taking the lead in developing the connected system using digital to link other media channels as well as understanding how other media channels fit in the system.

 

Digital Specialism:

The Digital Manager is responsible for ensuring we deliver an integrated digital plan, identifying the role for different digital channels and how the digital channels work and influence each other – both brand and eCommerce. They should understand all the digital channels and work closely with the specialists to keep up to date with developments in each of these channels.

 

The Digital Manager will have strong relationships with media owners and keep up to date with latest developments from these core media owners for their key clients.

 

 

People management:

  • The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly
  • Provide regular feedback (both positive and negative) to the team on a regular basis.  
  • Set clear KPIs’ that focus on the individual’s key behaviours and areas for improvement.
  • Flag up any serious performance issues immediately and seek help to manage them accordingly.
  • Ensure that the team are working in a collaborative way with specialist departments within the market
  • Quality control of output from the team

 

Clients:

  • Strategic digital leadership
  • Develop strong relationships with clients. Be their go to person for anything digital
  • Ensure that the team are delivering excellence in digital implementation planning
  • Response to brief presentations
  • Inductions to clients
  • Selling ideas into Clients
  • Quality control
  • Maintain strong relationships with media owners

Skills and Behaviours:

 

  • Multi-media understanding
  • 360 digital knowledge (all channels – Display: Brand/Ecommerce, Social and Programmatic)
  • Strategic digital skills
  • Social Media planning and Buying
  • Knowledge of industry media planning and verification tools (all media e.g. Adwords, Facebook Business manager, Google Analytics, Google Trends, Comscore, Moat, IAS, Double Verify etc)
  • Developing knowledge of multi media planning tools (TGI, PamCo, Media Multiplier, Touchpoints)
  • Pro-actively forge relationships with media owners
  • Commercially aware
  • Ability to extract and filter relevant insights/ research to support planning decisions
  • Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
  • Strong personal relationships
  • Ability to sell (consultative selling)
  • Good communicator
  • Natural curiosity
  • Genuine interest in industry research and new ways of working
  • Media neutral planning
  • Strives to deliver award winning work and industry leading innovation
  • Understanding of brands and ability to understand and execute strategy
  • Collaborative
  • Good leadership skills and talent management
  • Good presentation skills
  • Positive drive for innovation

 

Key Performance Indicators:

  • Creation of genuinely integrated multimedia plans
  • Brilliant strategic digital work for clients
  • Innovative implementational plans
  • Strong day to day client relationships
  • Strong relationships with media owners
  • Excellent relationships with Planning teams

 

Qualifications and other relevant information: 

 

  • Media buying experience
  • 4+ years digital experience