Business Analyst


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Job Description

Job Title

Business Analyst

Reporting To

Head of Business Analysis


MediaCom WorldWide




London, with travel (as required by the job)

Date Issued

Feb 2022


Competitive based on experience

Hello. We are MediaCom.  


We believe in People First, Better Results. 


MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  


As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 


Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 


In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek, Eurobest, Festival of Media Global and M&M Global, in addition to being the most awarded agency at the WARC Media Awards. 


MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 


To find out more about MediaCom visit us here:



The Team


Systems Tech are MediaCom’s Data and Technology experts transforming MediaCom into the agency of the future. Technology is a key enabler for MediaCom, helping reduce costs and create new products that drive revenue and business growth. Systems Tech are a global team of technology consultants, project managers, business analysts, data engineers, software engineers and data visualisation experts delivering technology solutions with the business.


The System Tech mission is to: ​​​​​​​​​​​​​​

  • Deliver specialist technology products that enhance our Client’s business
  • Transform data into meaningful information to enable Clients and staff to make informed decisions.
  • Implement technology to improve the way MediaCom works for our staff and Clients.


Systems Tech provide technology expertise and project management to create solutions for MediaCom.  The team’s responsibilities range from automating a small-scale data transformation process, to save time for our Client teams, to building large scale strategic platform and product implementations for media planning optimisation to creative analytics to ecommerce audit.


The Systems Tech team drive data platform innovation to create exceptional global, regional and local market dashboards to enable our staff and our Clients to have the data needed to make the right decisions at the right time.


The team also work in partnership with GroupM and WPP, participating in and leading steering groups centred around the technology strategy to provide the MediaCom voice to steer the new Planning, Audience, Activation and Reporting platforms planned for 2022 and the future.





The Role: 



Systems Tech’s data and technology products and solutions are key to delivering MediaCom’s ‘Seeing The Bigger Picture’ vision, helping to win pitches and grow client scope. We deliver specialist media technology products and data led services across a range of areas, from products that benefit Clients (for example data reporting and dashboards, media activation optimisation, media planning or insights applications) to internal business solutions (such as internal websites and automation). This role is an integral part of the development of our data reporting solutions and data products in Systems Tech.


We’re looking to establish a data automation squad within the Systems Tech organisation, specifically focussing on combining data expertise and automated processes to build products that increase operational efficiency, speed up data collection and improve the volume and quality of insights we are able to glean from datasets. The role of Business Analyst will sit in this squad but report centrally to the broader Systems Tech Business Analysis function. Working with colleagues inside and outside of the Automation Squad, you will bring your expertise to help identify business opportunities for data automation and consult throughout the project lifecycle to ensure that the squad can maximise the impact it has through the products it creates.


You will consult on data and technology projects, providing guidance on data strategy and insights and identifying use cases and requirements for data-centric products. The role will work in close collaboration, on a global level, with internal client team leadership, internal client teams and client sponsors to establish clear expectations on the functionality and use of the data and product from a Client and business perspective.


Initially you’ll work closely with the Head of Business Analysis to clearly define the role, responsibilities and general workflow of the BA role within the squad.  You’ll also work in collaboration with other areas of Systems Tech such as Project Management and Development teams in order to define business rules, logic and performance optimisation of the existing products. You’ll provide expertise on best practise data processes, measurement frameworks and defining the data needed for effective measurement for reporting Global Clients, setting tagging strategy and data usage requirements.


The role requires business acumen and a commercial mindset giving the ability to understand our agency and our Clients’ businesses. Using this skillset, you will help to drive requirements for data reporting and data products ensuring these products reflect business needs and provide the right business outcomes. As such, contextual understanding of the core media planning and buying agency services would be of benefit.

Architects) to solve complex problems and use automation to innovate in current and new products.


Key Areas of Responsibility and Accountability:


  • Identifying business requirements
    • Assist with thought leadership on data strategy and insights with end users and stakeholders to create detailed use cases and user requirements for data-centric automation products
    • Use expertise and understanding of internal and external stakeholder challenges to identify new automation opportunities.
    • Elicit requirements and drive process change using meetings, document analysis, product analytics, requirements workshops, surveys, business analysis and workflow analysis, working closely with other functions within Systems Tech, including UX/Design, data Engineering and data Visualisation.
    • Build, maintain and clearly document requirements with focus on client and business needs. Monitor requirements delivery through development and manage stakeholder expectations along the way.
  • Analysing business processes
    • Assist with initial client scoping and onboarding for data reporting, helping guide and define client team process.
    • Establish, alongside the wider group, consistency and best practice within the Automation Squad and wider Systems Tech team around business processes and documentation.
  • Solutions design
    • Work with the squad and wider Systems Tech team – such as project management, data operations, engineering and systems architecture – to design data products and automation solutions that answer business and client challenges.
    • Collaborate on design of appropriate documentation and onboarding materials to support the product implementation.
    • Agree clear acceptance criteria for requirements and work with project teams to test solution features and functionality before release.
  • Impact measurement
    • Consult on medium to longer-term measurement for data products – including around product analytics to monitor usage, interviews/surveys for qualitative feedback and business impact analysis to ensure automation products and generating value for end users.
    • Create a measurement framework to outline processes, KPIs and benchmarks to quantify business outcomes and ROI.
    • Contribute to case studies as a means of communicating to the wider MediaCom business and partner agencies about automation solutions and their business impact.







Skills, Behaviours and experience required:



About You


Do you love data? Are you a strategic thinker with a keen business insight? Can you bring your data and insight skills to work collaboratively with technology teams and internal stakeholder to shape how data is reported, and data products are created? Are you process oriented, experienced in data insights and business analysis and have a depth of experience in advertising, digital media and marketing space? 


We are seeking a pragmatic, forward-thinking individual who thrives in a fast-paced and growing environment. This role will suit someone who is happy to have some hands-on work and excited about contributing in a fast-paced industry.


You are collaborative by nature and understand that success in a global organization is a group effort across geographies, business functions and operating companies. You excel at bringing people and analytical solutions together to deliver tangible outcomes against business goals.


Essential Skills, Knowledge and Experience


  • Proven experience in working on and delivering data and automation projects. Working with RPA, UiPath, Microsoft Power Automate, Automation Anywhere or other automation packages[RC1][AJ2][AJ3] to design triggers and solutions to solve business problems.
  • Broad experience in delivery of Business Analysis projects in the advertising, digital media, Robotic Process Automation (RPA) or related fields. A depth of understanding of business analysis trends to achieve business needs


  • Excellent understanding of data: A depth of experience working with media data and data focused media and automation products. Broad understanding of 3rd party technologies in the media, advertising and data management space.
  • Broad and deep understanding of media: an awareness of business processes across an agency with a depth of understanding of media trafficking.
  • Business acumen and a commercial mindset: An ability to understand and advocate for the use cases and requirements that reflect business needs and ensure the products you work on provide the right business outcomes.
  • Strong analytical skills, including a thorough understanding of how to elicit and interpret business needs and translate them into operational requirements
  • Global and matrix organisation experience. Proven working successfully across a complex matrix org structure. Experience working in cross functional teams with project managers, developers and stakeholders
  • Gravitas: Ability to instil confidence in business stakeholders from all levels and demonstrate the business value of technology. Proven experience managing all levels of business stakeholders
  • Creative thinker, with the ability to develop concrete requirements from unclear situations.
  • Curious learner: A love of learning and a desire to share your knowledge and skills with others.
  • Exceptional communicator: Exceptional spoken and written communication skills. You have the technical and communication skills to be credible with technical and non-technical business specialists. You are able to articulate analytical choices, outputs and outcomes to both the product team and business stakeholders in ways and terms that they can understand
  • Multi-tasker: ability to work with multiple products simultaneously, to react constructively to frequently changing priorities and timelines while maintaining high quality delivery


  • Self-motivated: ability to work with minimal direction and capable of managing multiple priorities with little instruction or oversight


  • Team player: You understand that your success depends on teamwork. You love being part of a bigger team. You bring a positive, can-do attitude. You love learning and sharing your knowledge and skills with others




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[RC1]If we're going to name an automation tool, let's put in a few others, just so we're not only hitting people with Power Automate.  I know we say "other automation tools", but I still think we should name drop at least three.

[AJ2]So there are some other examples here: Microsoft Power Automate alternatives and competitors 2022 | PeerSpot


Do you have a sense of what is more likely to be used and therefore which we might want to pull out?

[AJ3]Saw reference to UiPath in the deck so will focus on that.

Data, Analytics & Insight London, England Permanent (Full Time)