Account Planner


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Account Planner, Tesco


Overview of role


We are looking for someone to become part of the most awarded team in the agency, as Planner for Tesco Stores.


Tesco Stores is Britain’s largest retailer turning over £50+ billion each year and operates in the fast-paced grocery sector that has come to the forefront during the Coronavirus epidemic.


Tesco Stores is a £70m+ account and a team of 26 FTEs, with a core planning team of seven planners.  The Planner will work across the three core ‘pillars’ within the account, getting involved in a huge variety of campaign briefs and wider strategic projects.


Enthusiasm for both brand and performance planning is essential and internally the person will need to form a close collaboration with the Digital and Strategy teams to provide a whole-brained perspective to the work.  Tesco believe in both the art and science of marketing, so the Planner will learn to straddle both the creative and (increasing) analytical side of planning.


Externally client-servicing is also a key component, and they will be responsible for ensuring a consistently high quality of work, that is full of innovative thinking and excellent attention to detail.  Building strong relationships with Tesco’s media team is very important and we also work incredibly closely with Tesco’s partner agencies, such as BBH, so collaborative relationships here are crucial.



Reporting of the role


This role reports to one of the Manager’s on Tesco Stores.


3 best things about the job


  1. The people – you’ll work in a high performing, creative and ambitious team with a range of backgrounds, skills and experiences to learn from.


  1. The work – you’ll do industry leading, consisting of both short and long-term planning across brand and performance campaigns, with genuinely award-winning potential in almost every brief.


  1. Your development – in such a high-profile role we’ll support your career development ambitions, with opportunities to learn from the most senior members of the agency.


Measures of success


  • Embedded yourself in the team, and become a ‘go-to’ in planning for your accounts
  • Support the development of exceptional, award winning planning work
  • Detail orientated and organised, managing reporting and finance autonomously.
  • Recognised as a go-to source of energy and insight in the team
  • Contributed to MediaCom culture in the team – great planners with clear goals, objectives, and development plan
  • Organising and coordinating internal teams and their work output



Responsibilities of the role


  • Produce excellent Unmissable outputs for our clients and planning teams.
  • Respond to incoming briefs.
  • Present Unmissable sell in both internally to planning teams and externally to clients.
  • Present Unmissable brief responses both internally to planning teams and externally to clients.
  • Liaise with the ops teams to get campaigns live.
  • Liaise with GroupM central team to ensure smooth running of campaigns.
  • Have regular input into our small and dynamic team, helping to shape ideas around the way we move forward.
  • Bring in new ideas from research into industry trends and innovation around Omnichannel.
  • Support the Unmissable SAD in shaping our new products development on Unmissable.



What you will need


  • Willingness to embrace Data/Digital an enthusiasm for and actively engaging in digital upskilling of self and others. Proven ability in using multiple data points and shaping into insights and clear strategic opportunities.
  • Passionate about all things mediaas the role is wide-spanning, including: planning, brand-building, performance, creativity, digital strategy, first and third party data fluency, measurement etc.
  • Agility and strong organisational skillsas every week brings new challenges, campaigns and changes in direction
  • Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition
  • Resilienceas Tesco is a fast-moving account where decisions are made and un-made quickly
  • Curiosity and a thirst to learnas Tesco is a complicated business operating in an ever-changing and competitive retail category 
  • Attention to detail – as a lot can go awry with £70m+ of media billings and multiple campaigns running every week


About MediaCom


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*






Comms & Strategic Planning London, England Permanent (Full Time)