Media Manager

Description

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The Brief

About Mediacom

 

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

About the role/Team

 

The Team

MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.

We provide end-to-end services for Dell, from strategy and planning, to buying and activation across all media, plus content strategy, partnership execution and a great deal of performance analysis. This is a truly integrated account.

 

Dell is split into two businesses, Dell EMC (large corporate IT solutions) and Dell CSB (Consumer, Gaming (Inc Alienware) and Small Business laptops and solutions).

This role is for Dell CSB UK, and will focus primarily on Consumer and Gaming. 

 

The team is comprised of a range of Directors, Client Managers, Planners, Buyers and we work alongside our locally based specialists in Programmatic, Social, Search, Ad Ops and AV.

 

We are looking for the new Media Manager to come and join the Dell CSB UK team based in London. The right candidate will have a deep knowledge of digital media and of the role brand and consumer engagement plays in driving sales. The candidate should be able to develop media campaigns maximising cost effectiveness across the full range of digital and offline media. This should be underpinned with a sound understanding of performance marketing.  

 

Reporting into the Associate Director, the Media Manager will be the main point of day-to-day contact for our clients and be responsible for harnessing the skills of the various digital and local activation teams to deliver maximum return on investment. There will be management responsibilities with a team consisting of a Planner/Buyer and Account Executive (with potential to grow this in the future.)

This is a fantastic opportunity for a highly competent self-starter to take the next step by working with a highly advanced and digitally-savvy brand at one of the world’s biggest media agencies.


Job Description

Job Title

Media Manager

Reporting To

Associate Director

Department 

Worldwide- Dell UK CSB

Group/Level

 

Location

London, with travel (as required by the job)

Date Issued

August 2021

Salary

Competitive based on experience

Objectives of the Role: 

 

We want this person to lead day-to-day planning, buying and account management as we look to grow our Dell UK advertising programme significantly in the coming year.  The right candidate will have a history of strong client & media owner relationships, a sound knowledge of digital implementation and an enthusiasm for sharing knowledge with junior team members.

 

 

 

Key Areas of Responsibility and Accountability:

 

1 Strategic and Leadership Skills.

  • Work with the Associate director to strategically dissect client briefs, and lead the planning and deployment of the quarterly campaigns.
  • Coordinate and collaborate with local MediaCom specialists and regional colleagues (EMEA) to deliver the best possible solutions in line with client briefs.
  • Lead conversations with key media-owners publishers/clients discussing current performance and future strategies.
  • Work with the Digital Director to develop long term strategies and build out testing and innovation roadmaps.
  • Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business.

 

2.  Client Account Management

  • Be the main day to day contact for the Marketing Managers within Dell EMEA
  • Ability to hold your own and deliver insightful input in conversations with senior stakeholders
  • Confident presenter with proven ability to sell in ideas when faced with a demanding audience.
  • Oversee the preparation of the appropriate parts of review presentations/PCAs for our clients and deliver these clearly and confidently.
  • Run client status meetings where necessary.

 

3.  Operating and Technical Requirements

  • Minimum 3-5 years’ experience working with digital brands planning and buying media campaigns including use of programmatic media.
  • Oversee the day to day activation and management of many of the digital display campaigns.
  • Oversee reporting and optimisation of campaigns, ensuring the PB and reporting teams are up to date and implementing this correctly and keeping clients up to date
  • Knowledge of Adobe, DV360, PRISMA desirable
  • Highly analytical with a honed ability to problem-solve

 

 

4.   People/Team Management

  • Proven ability to manage multiple deliverables & delegate effectively, whilst nurturing the development of team members.
  • Manage the development and output of the Senior planner buyer and oversee the progress of their exec.
  • Actively work towards promoting best practice and efficiency gains in everything the team does.
  • Oversee the team’s day-to-day delivery against their objectives.
  • Manage the relationship between the activation teams and the planning team

 

 

 


Media Planning, Implementation & Activation London, England Permanent (Full Time)