Associate Director - Sofology

Description

Mediacom: Planning AD; Sofology, Tempur, Ryanair, Kwikfit

Overview of job

We are looking for a smart and passionate comms planning Associate Director to lead this newly created account group, working across three clients which provide a diverse range of challenge and opportunity

Sofology, part of the DFS Group, is the lead client, and as a recent new business win brings a real opportunity to take ownership and set direction; with a challenger brand mentality, and a unique EDLP business model, they constantly look to seek to distinctiveness within a market dominated by short term sales mentality

We are finalising the other two clients to sit in the group, but it is probable they will be either Tempur, Ryanair or Kwikfit. All three are brand led in thought but underpinned by a retail mind set across their diverse sales channels. Embracing the full media mix, and many of Mediacom’s wider specialisms including Econometrics, SEO and content, we are working with them to drive category differentiation and media first implementation

All clients offer a real balance between regular client engagement and managing the wider internal implementation teams in delivering accurate and timely campaign delivery

 

Reporting of the role

This role reports to the client Business Director who works alongside the Managing Partner of the business unit as part of her leadership team

 

3 best things about the job:

  1. Working within a highly collaborative, enthusiastic and fun team of experts
  2. A great opportunity to make a really positive impact on a new team and their clients
  3. A client base that gives you exposure across all of Mediacom’s specialist units

Measures of success –

In three months, you would have:

  • Onboarded fully to all the accounts and established relationships with key internal and external stakeholders
  • Led a campaign response (or two)
  • Developed clear client roles and responsibilities for this new team, in association with the BD

 

 

In six months, you would have:

  • Become the ‘go to’ in comms planning and account leadership across your client base
  • Embed a strong planning culture in your team; delivering brilliant work, and aligned with a clear KPI’s and personal development plans
  • Built strong relationships with the wider agency, including MBA, RWI and Business Science

In 12 months, you would have:

  • Increase revenue and profitably through active contribution to your business unit’s commercial targets
  • Lead your team in delivering work that drives growth for our clients with award winning potential
  • Demonstrated career development and groeth for your team members in line with their KPI’s and personal development plan

Responsibilities of the role:

Lead the development, sell-in and delivery of your team’s planning work to clients and relevant stakeholders

  • Own the day to day relationship with our clients
  • Be the go to person on your accounts for other Mediacom specialist units such as MBA, Business Science and RWI
  • Demonstrate effective management and delegation, both to direct team members and senior line managers
  • Play a proactive role in cross business unit AD workstreams
  • Be the system planning champion for your team, ensuring best practice at all times
  • Oversee the finance process, to ensure accurate running of the accounts

What you will need:

A strong knowledge and experience in planning, ideally across diverse industries

  • Strong communication skills, conveying credibility confidence when dealing with key clients and internal stakeholders
  • Good understanding of performance best practice; whilst each account is brand led, conversion and acquisition KPI’s are also a key component
  • Great story telling skills – to give our ideas and thinking the best chance to come to life for our clients
  • Proven leadership skills, being able to organise and motivate both your immediate team and wider, including implementation specialists

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

About MediaCom


Welcome innovators, initiative takers and instigators.  

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

 

To find out more about MediaCom visit us here:  www.mediacom.co.uk 

 

Follow us on Twitter: www.twitter.com/MediaComUK

 

Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en

 

 

Planning AD job description; Sofology, Tempur, Ryanair, Kwikfit

Overview of job

We are looking for a smart and passionate comms planning Associate Director to lead this newly created account group, working across three clients which provide a diverse range of challenge and opportunity

Sofology, part of the DFS Group, is the lead client, and as a recent new business win brings a real opportunity to take ownership and set direction; with a challenger brand mentality, and a unique EDLP business model, they constantly look to seek to distinctiveness within a market dominated by short term sales mentality

We are finalising the other two clients to sit in the group, but it is probable they will be either Tempur, Ryanair or Kwikfit. All three are brand led in thought but underpinned by a retail mind set across their diverse sales channels. Embracing the full media mix, and many of Mediacom’s wider specialisms including Econometrics, SEO and content, we are working with them to drive category differentiation and media first implementation

All clients offer a real balance between regular client engagement and managing the wider internal implementation teams in delivering accurate and timely campaign delivery

 

Reporting of the role

This role reports to the client Business Director who works alongside the Managing Partner of the business unit as part of her leadership team

 

3 best things about the job:

  1. Working within a highly collaborative, enthusiastic and fun team of experts
  2. A great opportunity to make a really positive impact on a new team and their clients
  3. A client base that gives you exposure across all of Mediacom’s specialist units

Measures of success –

In three months, you would have:

  • Onboarded fully to all the accounts and established relationships with key internal and external stakeholders
  • Led a campaign response (or two)
  • Developed clear client roles and responsibilities for this new team, in association with the BD

 

 

In six months, you would have:

  • Become the ‘go to’ in comms planning and account leadership across your client base
  • Embed a strong planning culture in your team; delivering brilliant work, and aligned with a clear KPI’s and personal development plans
  • Built strong relationships with the wider agency, including MBA, RWI and Business Science

In 12 months, you would have:

  • Increase revenue and profitably through active contribution to your business unit’s commercial targets
  • Lead your team in delivering work that drives growth for our clients with award winning potential
  • Demonstrated career development and groeth for your team members in line with their KPI’s and personal development plan

Responsibilities of the role:

Lead the development, sell-in and delivery of your team’s planning work to clients and relevant stakeholders

  • Own the day to day relationship with our clients
  • Be the go to person on your accounts for other Mediacom specialist units such as MBA, Business Science and RWI
  • Demonstrate effective management and delegation, both to direct team members and senior line managers
  • Play a proactive role in cross business unit AD workstreams
  • Be the system planning champion for your team, ensuring best practice at all times
  • Oversee the finance process, to ensure accurate running of the accounts

What you will need:

A strong knowledge and experience in planning, ideally across diverse industries

  • Strong communication skills, conveying credibility confidence when dealing with key clients and internal stakeholders
  • Good understanding of performance best practice; whilst each account is brand led, conversion and acquisition KPI’s are also a key component
  • Great story telling skills – to give our ideas and thinking the best chance to come to life for our clients
  • Proven leadership skills, being able to organise and motivate both your immediate team and wider, including implementation specialists

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

About MediaCom


Welcome innovators, initiative takers and instigators.  

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

 

To find out more about MediaCom visit us here:  www.mediacom.co.uk 

 

Follow us on Twitter: www.twitter.com/MediaComUK

 

Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en