Global Insight Senior Research Executive

Job Title

Global Insight Senior Research Executive

Reporting To

Catherine Day

Department 

Systems Intelligence Unit

Group/Level

2

Location

London, with travel (as required by the job)

Date Issued

May 2022

Salary

Competitive based on experience

Hello. We are MediaCom.  

About MediaCom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
 

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2022, this approach led MediaCom to be crowned Global Media Network of the Year by Adweek, Festival of Media Global and Spikes Asia, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.2 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

In January 2023, MediaCom is merging with Essence to form EssenceMediacom, infusing Essence’s digital strategy, data-driven creative, analytics and technology capabilities with MediaCom’s world-class, scaled multichannel audience planning and strategic media expertise. The new agency will operate across 125 offices and include 10,000 people.

Find out more at www.mediacom.com. Alternatively, follow us @MediaComGlobal on Twitter or via LinkedIn: https://www.linkedin.com/company/mediacom/.

The Team:  Global Insights

We are part of MediaCom’s new System’s Intelligence Unit; a specialist team of media and data analysts whose goal it is to deliver brilliant, actionable consumer insights and planning outputs for our global clients.

Our goal is to tell impactful stories about how real people behave – delivering ‘Bigger Picture’ thinking and granular applied audience-focused insights through brilliant custom projects and new product development for our global clients.

We help our clients understand who their audiences are, how or where they can reach their audiences, and what to communicate to them.

We invest in best-in-class insight resources and build industry-leading audience insight tools, working in close collaboration with experts within MediaCom globally, and across GroupM and WPP.

The Role:  Senior Research Executive

This role will support all aspects of the Global Insights team’s work:

1. Client Projects
2. New Business
3. Marketing and training
4. Product development

Key responsibilities will include helping manage our suite of industry-leading desk research tools; advising planning teams how to access and use these tools (building up cases studies and examples from existing and new client project work); applying these tools on custom client projects and new business briefs.

You will get experience working across a huge range of diverse clients (through project work and collaboration with our planning teams), exposure to many industry-leading insight tools and suppliers, and opportunities to learn many new quantitative and qualitative insight and research skills.

Skills, Behaviours and experience required:

Essential:

• Experience working in an insight role in a media agency, media vendor, or a research agency
• Knowledge of quantitative research methodologies in the area of media research or consumer behaviour
• Experience of working on a research project, either project management or insight analysis
• Deep curiosity about consumer behaviour and a drive to bring consumer behaviour stories to life through your work
• Strong quantitative analysis capabilities
• Experience using syndicated survey tools or questionnaire design

Beneficial:

• Experience of multi-market research or insight project work
• Knowledge of analytics tools such as survey cross-tabbing tools, SPSS or R.
• Experience working in large organisations across a range of stakeholders
• Experience presenting insights, or data stories to a range of stakeholders outside your specialist area
• Experience or knowledge of qualitative research methods
• Experience or knowledge of social listening tools and analysis methods