Global Senior Digital Planner


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Job Description

Job Title

Senior Planner

Reporting To

Associate Director


MediaCom WW




London, with travel (as required by the job)

Date Issued

Oct 2021


Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


The Team


Bose – EMEA (60% allocation)

MediaCom run the Bose account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 30 account for MediaCom globally and as such is prestigious and well-regarded internally.

We provide end-to-end services for Bose, from strategy to planning to buying across all media, plus content strategy, partnership execution. This is a truly integrated account. Our London hub covers our EMEA activation, working closely with the Global HQ team in New York.

Bucherer Jewellers (40% allocation )

A high end swiss watch and jewellery retailer, with close ties to Rolex, has a number of stores across Europe, notably UK, Switzerland, Germany and Austria and a growing ecommerce business. Our London office activate both brand and performance campaigns centrally from London


The Role: 


  • A key client contact for briefing and campaign management
  • Leading campaign briefing and strategy with support from Business Director and the Associate Director supported by a media exec and biddable teams (search, Social PBU).
  • Overseeing the biddable execution teams
  • Select and meet media owners to discuss the brief and generate relevant and innovative ideas.
  • Work with media owners and ensure responses are on time, and to brief.
  • Contribute to negotiation of media pricing.
  • Create media plans within planning templates and manage booking upon client approval.
  • Manage operational execution in appropriate systems e.g. IAS, Prisma
  • Manage team Media Executive regarding liaison with Ad Ops and Analytics teams around tracking requirements for new campaigns.
  • Oversee the monitoring and optimisation of day-to-day performance of live campaigns.
  • Lead the production of competitive analysis, audience profiling and market trends.
  • Take the lead role in calls and meetings with clients and publishers discussing performance and future strategies
  • Collaborate with specialist teams to ensure they meet deadlines and produce actionable insight during weekly results calls.
  • Help to manage the training and development of the Media Executives within the team.



Skills, Behaviours and experience required:


  • Solid foundation in planning and buying media (particularly digital)
  • Passion for media and hunger to learn more.
  • Very numerate and analytical.
  • Team player and winning can-do attitude.
  • Demonstrate a good competency of using Microsoft Excel, Word, and PowerPoint.
  • High attention to detail.
  • Efficient and organised working style; able to handle multiple projects at once and effectively manage own time and the priorities of others.
  • Good communication skills with excellent written and verbal English language skills/grammar.




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Media Planning, Implementation & Activation London, England Permanent (Full Time)