Global Data Strategist
The Global Data Strategist will form part of our newly formed Growth Intelligence Unit (GIU). Bringing together our existing Insight, Data & Tech and Business Science teams, the GIU has a focus to ensure that data and analytics lies at the very heart of our services, informing decisions across the full scope of what we do. This extends from insight generation, planning intelligence, activation and ultimately measurement.
This role will play a critical role within the GIU, turning the team vision in to practical solutions for client projects.
Key Objectives of the Role
Strategic Data Planning Product Development
to help develop with the global D&A teams new product, both internally and with key partners,
helping define and implement an integrated data-led planning process
identifying data opportunities in channels (PPC, Programmatic etc) and ecosystems (Google, FB, Amazon)
to extend the strategic application of data into non-digital data channel planning. E.g. how can we use data better to execute TV strategies, geographic optimisation etc.
to understand and become a master in how we can use key MediaCom and GroupM products to deliver data-driven strategy for clients, inc. MPlatform, Drive (reporting dashboard), ITP and others
to become a leader on the use of the google and other technology ecosystems for our clients
to have a depth of knowledge about global data and technology opportunities across the market and especially across the WPP group so as to be an internal expert and go-to person
to empower key client teams to deliver better insight, planning, buying and measurement through the use of data. Key clients, in the short term, will include Shell, Sony Mobile, Mars and Adidas
to educate internal planning teams as to how data can be used to fuel the planning and buying process
work with key specialist global teams to enrich their current product offering through the use of data (insights, analytics, activation teams)
Data Strategy Development
to help create and present strategic work to clients, internal teams and in new business pitches
Data Strategy Implementation
to be responsible for delivering key projects for clients that involve new uses of data and technology e.g. ITP (propensity modelling) for Shell and Sony Mobile and Shell Adobe & CRM data application project. This will involve:
Specification of potential data sources
Management of those data sources into one harmonised dataset
Managing the development of a machine learning model which will determine the key drivers of success with a specialist modelling team.
Managing the implementation of the ML model in practice in conjunction with the digital team
Monitoring and evolving the ML model to ensure that best available data sources are incorporated into the process, and to drive continued improvements in performance
Managing the whole process with the client
Strong inter-personal skills
Strong project management expertise
Practical experience of integrated strategic media planning and measurement on a blue-chip client (ideally globally)
Experience of working with a range of 1st, 2nd and 3rd party data including CRM
Experience of working with Adobe (pref accredited) and other mar-tech stacks
A strong working understanding of GDPR and how it affects communications
A working knowledge of modelling and able to recommend which data signals should be prioritised and which model types should be used
A working knowledge of how data should be used with regards to areas such as match rates between products, periods required to build audience pools and minim workable segment sizes
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
To apply for this opportunity please upload your CV and we will be in touch to discuss your application.