International Paid Social Manager


Mediacom International
Paid Social Manager

International Social


Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, Mindshare and Wavemaker (formerly Maxus and MEC).  Within these companies we have an emerging social operation around the world with a greater geographic footprint than any competitor. We are the world’s largest spender with Facebook and hold strategic relationships on their advisory board.


The Mediacom International Social team is at the forefront of that structure.  Servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to: adidas, EY, Shell, & Sony


Our vision for paid social is to harness the integral role it plays in the media mix and the connectivity between media both on and offline with social acting as a success measure to wider communications planning activity. Our Connected Execution division presents an exciting opportunity to be a member of a growing digital team, advancing your skill set as a subject matter expert but also exposing you to a much wider media business offering diversified training and development opportunities for a long term career path.  



The Role

We have a vacancy for a
Paid Social Manager.  The role will involve the creation and execution of Paid Social strategies. Client servicing to the highest standards is an integral element to this role, not only to serve existing clients, but to also grow new business pipelines. It will also involve the management of more junior team members, nurturing their paid social skill sets, with the expansion of further resources based on client successes. 


You will need a proven track record in paid social, ideally for a blend of direct response & brand client base.  Having worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships.


The role requires an advanced understanding of paid social principles, how marketing campaigns work cross market/ cross media, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.


Our Opportunity

The successful candidate will be able to develop his/her career with MediaCom as they will be enabled to continually improve and exp
and on their foundational social skills, with growth opportunities both upwards and sideways.   The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.


The candidate will join the MediaCom International team and will be given training to develop this specialist and highly demanded skill set, enabling them a foundation for further career development.  They will be exposed to working in an International environment and if desired have opportunities to relocate within the business cross markets and cross teams.



Objectives of the Role: 


A Paid Social Manager is responsible for the planning, management, optimisation and reporting of Paid Social accounts within their team - driving efficiencies, and seeking opportunities for revenue and income growth. The role will leverage media buying across social media channels such as Facebook, Twitter and Snapchat. They will understand and contribute to wider client business strategy, working with agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business SLA’s, ensuring the smooth and profitable running of their accounts.


The Paid Social Manager will manage a paid social team, and will work closely with media owners (Facebook, Instagram, Twitter, Snapchat, LinkedIn and many others) and Facebook Marketing Partners (FMP) third-party platforms (such as Smartly, 4C, and others). The role requires an understanding and passion for social media, content & creative best practises.


The Social Manager is responsible for team morale, motivation and development. Ensuring regular feedback and developing 6-12month KPIs and objectives in line with individual job descriptions.


Key Areas of Responsibility and Accountability:


1. Strategic Skills

  • Ensuring that Social best practice and frameworks are adhered to, and be able to demonstrate continued account evolution.
  • Understanding and advising on the difference between brand vs direct response campaigns
  • To understand Social within the wider marketing mix, its strategic importance throughout the customer journey.
  • Create/design Social biddable media strategy for client portfolio with managers
  • Ensure strategy is clear and most appropriate to the client's objectives and KPIs with managers
  • Ensure the quality of delivery and that strategy is effectively implementable by the team
  • To identify areas of, and present back, opportunities (or limitations) that exists for the clients business. Seeking opportunities to innovate.
  • Build and maintain relationships with social tools and third-party technology partners
  • Build and own relationships with media owners including Facebook, Twitter, Snapchat, LinkedIn, Instagram, Pinterest, Tumblr and others


2.  Client Account Management

  • Manage the relationship with the client principle and ensure client and agency aspirations are aligned
  • To manage both internal and external stakeholders understanding of Paid Social, through education and relevant communication.
  • To act as a representative of the Paid Social department and MediaCom at all times. To build relationships throughout the company, identify opportunity for client growth
  • To manage client output (reports, PCAs, plans), prioritisation of tasks, and ensure communications are tailored to the audience and the requirements of the brief.
  • Constantly feedback to line Manager and wider Account team relating to client developments, opportunities and pressures.
  • Build and sustain professional and collaborative working relationships with clients
  • Receive and respond to client briefs using data and insight to inform strategy, targeting and KPI’s together with Associate Director


3.  Operating and Technical Requirements

  • Overseeing planning, optimisation, uploading, reporting and campaign management across all social media channels
  • Ensure robust operational process and workflow across paid social media advertising campaigns in line with MediaCom internal process and industry best practice
  • Managing the effective day to day running of the accounts that sit within your remit
  • Ensuring financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and associated Social fees.
  • The integration and understanding of Social and other biddable channels within the wider context of client business and media mix, by both internal and external stakeholders.
  • The appropriate use of tools to drive operational efficiencies and actionable business insights;
  • Act responsibly and professionally at all times, representing the team, department and company.
  • Be responsible for 100% accuracy in media bookings and invoices;
  • Monitor, identify and test new FMP or third-party technology platforms as appropriate
  • Build strong partnerships with vendors  to ensure up-to-date knowledge of platform changes, product roadmaps and beta test opportunities


4.   People Management

  • Manage, motivate and train individuals, in line with business requirements, resource, and development needs
  • Ensure individuals workloads are managed and prioritised in line with client needs
  • Support and nurture junior employees, ensuring their training and development needs are constantly evaluated and fulfilled.
  • Clearly outline tasks and objectives with the Associate Director, with specific deliverables and timelines for progression.
  • Have identified training requirements with Line Manager, and a formal plan for delivery over 3-6months.
  • Be responsible for the teams development (their 360’s and task & objectives), and to be tied in to their own objectives.
  • Manage the day to day running of the team with the support of Associate Director
  • Highlight great team work, and client initiatives. Demonstrate examples of Social best practice to the wider team, and contribute to department and wider agency.
  • Diarise weekly ‘WIP’ catch-ups, and regular task reviews.
  • Complete weekly time sheets, holiday/sickness forms, CPD


5.New business

  • Support Head of Paid Social responding to RFIs and RFPs
  • Participate in pitches and help with new business wins


Key Performance Indicators:


  • Client: help to delivery excellent campaigns, free from errors and delivering against campaign objectives and achieve high TRR (client satisfaction) scores across accounts
  • People: become a team player supporting and growing your skill set to become a future leader
  • Revenue: contribute towards the achievement of account/function revenue targets (to be agreed)
  • Growth: support the team to win new business and support future client growth (growth target to be agreed)

          Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)