International Paid Social Manager
Mediacom International Paid Social Manager
About International Social
Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, Mindshare and Wavemaker (formerly Maxus and MEC). Within these companies we have an emerging social operation around the world with a greater geographic footprint than any competitor. We are the world’s largest spender with Facebook and hold strategic relationships on their advisory board.
The Mediacom International Social team is at the forefront of that structure. Servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to: adidas, EY, Shell, & Sony.
Our vision for paid social is to harness the integral role it plays in the media mix and the connectivity between media both on and offline with social acting as a success measure to wider communications planning activity. Our Connected Execution division presents an exciting opportunity to be a member of a growing digital team, advancing your skill set as a subject matter expert but also exposing you to a much wider media business offering diversified training and development opportunities for a long term career path.
We have a vacancy for a Paid Social Manager. The role will involve the creation and execution of Paid Social strategies. Client servicing to the highest standards is an integral element to this role, not only to serve existing clients, but to also grow new business pipelines. It will also involve the management of more junior team members, nurturing their paid social skill sets, with the expansion of further resources based on client successes.
You will need a proven track record in paid social, ideally for a blend of direct response & brand client base. Having worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships.
The role requires an advanced understanding of paid social principles, how marketing campaigns work cross market/ cross media, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
The successful candidate will be able to develop his/her career with MediaCom as they will be enabled to continually improve and expand on their foundational social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.
The candidate will join the MediaCom International team and will be given training to develop this specialist and highly demanded skill set, enabling them a foundation for further career development. They will be exposed to working in an International environment and if desired have opportunities to relocate within the business cross markets and cross teams.
Objectives of the Role:
A Paid Social Manager is responsible for the planning, management, optimisation and reporting of Paid Social accounts within their team - driving efficiencies, and seeking opportunities for revenue and income growth. The role will leverage media buying across social media channels such as Facebook, Twitter and Snapchat. They will understand and contribute to wider client business strategy, working with agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business SLA’s, ensuring the smooth and profitable running of their accounts.
The Paid Social Manager will manage a paid social team, and will work closely with media owners (Facebook, Instagram, Twitter, Snapchat, LinkedIn and many others) and Facebook Marketing Partners (FMP) third-party platforms (such as Smartly, 4C, and others). The role requires an understanding and passion for social media, content & creative best practises.
The Social Manager is responsible for team morale, motivation and development. Ensuring regular feedback and developing 6-12month KPIs and objectives in line with individual job descriptions.
Key Areas of Responsibility and Accountability:
1. Strategic Skills
2. Client Account Management
3. Operating and Technical Requirements
4. People Management
Key Performance Indicators:
• Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)