International Paid Social Planner
Mediacom International Paid Social Planner
About International Social
Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare, Wavemaker. Within these companies we have an emerging social operation around the world with a greater geographic footprint than any competitor. We are the world’s largest spender with Facebook and hold strategic relationships on their advisory board.
The Mediacom International Paid Social team is at the forefront of that structure. Servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to: adidas, Dell, EY, Shell, & Sony.
Our vision for paid social is the integral role it plays in the media mix and the connectivity between media both on and offline with social acting as a success measure to wider communications planning activity. This is an exciting opportunity to become part of a growing International team, advancing your skill set as a subject expert and exposing you to a much wider media business offering diversified training and development opportunities for a long term career path.
We have a large International central London Digital team with additional teams in local markets. The evolution of this division is a natural progress in our business plan with immediate and new client opportunities to grow against.
We have a vacancy for a Paid Social Planner. Our Paid Social Planners are responsible for the planning, management, optimisation and reporting of social media advertising for MediaCom’s largest and most prestigious clients. The role will leverage planning, buying and implementation across key social channels such as Facebook/Instagram, Twitter, Snapchat, LinkedIn, TikTok, Pinterest and more.
The Paid Social Planner will work as part of a client focused team and will work closely with media owners and third-party technology platforms for campaign management, optimisation and reporting. The role requires an understanding of core paid social advertising formats and creative best practices.
The role requires an advanced understanding of paid social principles, how marketing campaigns work cross market, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing. Above all it requires a natural passion for social media and its importance to marketers.
The successful candidate will be able to develop his/her career with MediaCom as they will be enabled to continually improve and expand on their advanced social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.
The candidate will join the MediaCom International team and will be given training to develop this specialist and highly demanded skill set, enabling them a foundation for further career development. They will be exposed to working in an International environment and if desired have opportunities to relocate within the business cross markets and cross teams.
Objectives of the Role:
The successful candidate will use their foundational social skills to enhance the processes and best practices for the creation, technical set-up and execution of Paid Social campaigns. They will continue to advance their learning of the client / agency environment of account servicing and quality control to meet target key performance indicators in campaign delivery, developing junior employees to master these skills. They will keep abreast of industry trends and conditions that may impact performance, devising new ideas to refine and improve campaign strategies in consultation with their line manager. They will confidently lead planning and execution strategies for clients and propose advanced initiatives for the success of client campaigns.
Key Areas of Responsibility and Accountability:
1. Strategic Skills
2. Client Account Management
3. Operating and Technical Requirements
4. People Management
o Support in the development of content for new business pitches
o Learn the pitch process and how we grow and win new clients successfully.
Key Performance Indicators:
• Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)