Partnerships Account Executive

Operating Company

Mediacom UK

Job Title

Sport & Entertainment Account Executive

Department / Team

MediaCom Sport & Entertainment / MediaCom Play

Location

London

About MediaCom Sport & Entertainment / MediaCom Play

Mediacom Sport & Entertainment is an integrated partnerships and brand engagement division of MediaCom. Our aim is to ensure our client’s partnership activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency from sponsorship as a key component of the communication system. Being part of the world’s leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop cultural partnerships that deliver long lasting brand impact.

MediaCom S&E is a specialist team that sits within the Creative Systems division of MediaCom. The division’s primary focus is to provide solutions, services and consultancy for clients that delivers relevance across their partnerships and wider marketing activity. We ensure that all activities and campaigns are successful across the 3 pillars of platform, personal and cultural relevance and activated through an integrated approach across a number of disciplines including sports & entertainment, gaming, Branded entertainment, influencer marketing, SEO, DCO, content and creative.

We work closely with the wider MediaCom business and client teams to deliver full-service media, content and partnership solutions that create relevancy through culture for clients, linked to their brand and business objectives.

The Role Objective

As an Account Executive within the Sport & Entertainment team, you will play a key role in supporting our clients and business in delivering impactful, industry-leading and award-winning partnerships.

You will work in a fast-paced and energetic agency environment, supporting the team across a number of MediaCom’s leading clients, such as Uber, adidas, Toyota, eBay, Sky and others. You will understand the basics of cultural partnerships and gain a broad understanding of how brands use this space to achieve their brand and business objectives to reach their target audiences. A natural ability to juggle multiple projects and workstreams is a must, as is an enthusiastic and can-do attitude. 

You need to have a passion for sport and entertainment and a curious nature to understand and immerse yourself in the world of sport, entertainment and wider culture. You will have exposure to the broader MediaCom Creative Systems team, client teams and other stakeholders to unearth & develop business challenges into solutions that will not only drive our client’s business forward but also offers commercial opportunity for MediaCom. You will be curious, passionate, enthusiastic and ultimately indispensable to the client and their business.

You will be integral to ensuring that the output from the team is of consistent high quality and have the opportunity to build your knowledge and research of the sports & ents partnerships space.

The role will focus on our key clients and will require the individual to:

• Support the MediaCom S&E team in the delivery of partnerships services for major MediaCom clients and their partnerships in football, the Olympics, gaming and such like
• Involvement in delivery of partnerships with key clients – supporting the account team and undertaking key tasks
• Complete day-to-day actions that assist with overall team delivery e.g. status reports / client deliverables and requests
• Input into and involvement in presentations and proposals to clients
• Support in management of key stakeholders, suppliers and other internal teams
• Help ensure that MediaCom S&E forms an integral part of all MediaCom new business activities, planning activities and client proposals
• Support in creation of new-biz pitches and client proposals – research, presentation creation and other input as required
• Assist in delivery of exceptional work for clients
• Work closely with other MediaCom specialist functions and divisions, in particular Creative Systems
• Undertake research and collate information and delivery of reports / research on retained clients to support team operations or specific client activities
• Build close relationships with the team, departments and personnel within the agency, starting with other Executives, Planners and Manager
• Support initiatives aimed at raising Mediacom S&E internal and external profile

What you will need to be successful in the role:

• 1-2 years experience of a role within the sports or entertainment industry, or ability to demonstrate real passion for the sector
• Some client or stakeholder facing experience is beneficial
• Personable and confident, with an ability to build excellent relationships with colleagues and external stakeholders / clients
• Understanding of why clients and brands embark on major sports & ents partnerships – ability to articulate objectives, KPIs, activation and other key definitions
• Ability to create and deliver presentations or proposals
• Creative and innovative mindset and willingness to input into client briefs and brainstorms to bring ideas and opportunities to fruition
• Organised, diligent and a can-do attitude – able to juggle multiple projects at the same time efficiently
• Energetic, enthusiastic with a willingness to learn and immerse yourself into the exciting world of sports and ents activation and partnerships
• Show strong sense of initiative in supporting delivery of the team and wider business’s core objectives and output
• Desire to want to develop an in depth knowledge and understanding of the sports and ents partnership and gaming / esports landscape
• Familiarity with data, insight and research reports is beneficial or demonstration of an analytical mindset
• Outlook, Powerpoint, Excel and other key platform skills are a must