Global Digital Planner
Department / Team
Senior Digital Planner
Hello. We are MediaCom.
We believe in People First, Better Results.
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: www.mediacom.com
About the Team
Shell is one of MediaCom’s largest Global accounts and holds a very prestigious position within the agency. It’s held up as being one of the most innovative, exciting clients to work on – and for good reason. A combination of strong leadership, sizeable media budgets and meaty communications briefs has led to multi award-winning work mainly through digital projects, and critical business results.
The Shell Downstream Business refers their activities that are consumer facing – i.e. Retail (Petrol Forecourts, Fuels etc) and Lubricants (Motor Oil for Cars/Trucks and Motorcycles). Whilst Shell’s ultimate goal is to increase sales and revenue, the evolving market and business context (particularly growing concerns over Climate Change and widespread demand for action) mean that Shell has many fundamental challenges to overcome in order to do this. For us, this might mean helping them to launch their new Electric Vehicle offering as they diversify into cleaner energy solutions or working on a brief to help them bring their new Zero Carbon Product positioning to life in a category where there are high levels of cynicism and negative sentiment. There are many initiatives and strategies to get your teeth into to help develop and effectively bring to market.
You would be joining a digital specialist team within a dedicated client team at MediaCom and be part of a friendly team of high performers with diverse skillsets and backgrounds, from planning, through to strategy and digital.
As part of the Global account team working across Shell, based in London, you will focus on delivering best practice, governance, driving consistent application of media planning and reporting to inform decision making across our markets.
In this role you will:
Skills, Behaviours Required