Global Digital Planner



Job Description


Operating Company


Job Title

Digital Planner

Department / Team


Reporting To

Senior Digital Planner



Hello. We are MediaCom.  


We believe in People First, Better Results. 


MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  


As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 


Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 


In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 


MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 


To find out more about MediaCom visit us here:


About the Team


Shell is one of MediaCom’s largest Global accounts and holds a very prestigious position within the agency.  It’s held up as being one of the most innovative, exciting clients to work on – and for good reason.  A combination of strong leadership, sizeable media budgets and meaty communications briefs has led to multi award-winning work mainly through digital projects, and critical business results.


The Shell Downstream Business refers their activities that are consumer facing – i.e. Retail (Petrol Forecourts, Fuels etc) and Lubricants (Motor Oil for Cars/Trucks and Motorcycles).  Whilst Shell’s ultimate goal is to increase sales and revenue, the evolving market and business context (particularly growing concerns over Climate Change and widespread demand for action) mean that Shell has many fundamental challenges to overcome in order to do this.  For us, this might mean helping them to launch their new Electric Vehicle offering as they diversify into cleaner energy solutions or working on a brief to help them bring their new Zero Carbon Product positioning to life in a category where there are high levels of cynicism and negative sentiment.  There are many initiatives and strategies to get your teeth into to help develop and effectively bring to market. 


You would be joining a digital specialist team within a dedicated client team at MediaCom and be part of a friendly team of high performers with diverse skillsets and backgrounds, from planning, through to strategy and digital.





As part of the Global account team working across Shell, based in London, you will focus on delivering best practice, governance, driving consistent application of media planning and reporting to inform decision making across our markets.


In this role you will:

  • Co-ordinate with 30+ local Mediacom markets on ongoing processes, issues and deliverables.
  • Assist the digital team on completing projects from start to finish (idea generation, extensive project planning, activation, client management, delivery, development & reporting)
  • Digital reporting, analysis, and evaluation – including monthly/ quarterly analysis of Shell Ad verification results, automated performance dashboards, collating bi-weekly reports, etc.
  • Frequent reviews of data quality for Shell globally and the ability to understand/ fix issues when they occur.
  • Keep updated on Digital Process guidance and ensure timely delivery of the guidance document with stakeholders in the Global team as well as local teams.
  • Develop learning decks for global campaigns
  • Become key point of contact for processes & governance queries/requirements.
  • Confer with the other members of the team to better understand meeting goals and objectives.
  • Support Senior Digital Planner to develop media plan for global campaigns. Implementation and tracking of these campaigns. Reporting on live campaigns; ensuring campaigns are on target to deliver agreed KPI’s. Preparation of post campaign analysis.
  • Attend all training initiatives both by department and companywide.
  • Attend and contributing to brainstorms and stretch sessions.
  • Meet & build rapport with media owners and suppliers
  • Regular admin, housekeeping, and maintenance of Prisma, Aura, DDS and other bespoke systems.
  • Handle and resolve any billing discrepancies with media owners, internal buying teams and internal Finance teams.





Skills, Behaviours Required


  • Highly analytical with a honed ability to problem-solve
  • Ability to think strategically
  • Team player with excellent people skills
  • Demonstrate excellent competency of using Microsoft Excel,Word, and PowerPoint
  • Strong attention to detail
  • Effective and efficient working style
  • Technically minded yet service-industry-suited with the potential to develop into client leadership and more advanced staff management roles
  • Excellent written & verbal English language skills/grammar; a strong communicator



Media Planning, Implementation & Activation London, England Permanent (Full Time)