Marketing Analytics Manager

Description

The Role Objective 

  • The Manager’s primary concern should be to produce insight driven reports that provide clients with key actions to improve their business whilst maintaining technical excellence.
  • The successful candidate will be involved through all stages of the project from the initial project design and set up, managing the data collection (with support from Project Administrator) and processing, the modelling work and the presenting back of findings and recommendations. They will therefore be tasked with project managing their clients’ analytics, ensuring the smooth running of the whole process.
  • They may work across multiple clients in different sectors
  • The role involves working closely with clients and all internal teams, thus it is imperative to have a good understanding of marketing strategy and business concerns for both clients and the agency
  • The role involves working closely with clients and all internal teams, thus it is imperative to have a good understanding of marketing strategy and business concerns for both clients and the agency
  • The successful candidate will also have a Senior Econometrician and/or Econometrician reporting into them, and will be responsible for ensuring technical excellence within the team as well as their individual development and career progression
  • The Manager is also responsible for the team growth and profitability so a commercial head is also required



Essential Skills, Knowledge and Experience

  • Degree in Economics, Maths, Stats or other STEM subject (2:1 or above)
  • 4 – 7 years’ experience managing analytics projects of time series econometrics in the media or marketing industry 
  • Detailed media and marketing knowledge
  • The ability to convert analysis into real world actionable solutions
  • Ability to run medium/large projects
  • Strong client facing skills, with the ability to explain complex analysis clearly
  • Experience managing a team of analysts
  • Excellent knowledge of Excel, common econometrics packages and PowerPoint
  • Knowledge of Eviews or other modelling package and R
  • Ambitious, determined and self-motivated

Desirable

  • Experience in programming languages such as R for data collection, processing, modelling, etc
  • Experience in advanced modelling techniques and machine learning. Eg. Bayesian
  • Experience within other analytical techniques e.g. conjoint, forecasting, budget optimisations
  • Experience of analytics projects across a range of different sectors

 

 *Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

To find out more about MediaCom visit us here:  www.mediacom.co.uk

Follow us on Twitter: www.twitter.com/MediaComUK

Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en

 

About Business Science

Business Science is MediaCom’s marketing effectiveness team. We provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients

Our services cover areas such as market mix modelling, budgeting setting / allocation and conjoint analysis

As a result of our success we are looking to expand further. We are currently a team of 50+ Econometricians and Statisticians based across four UK offices.