Paid Search Planner Buyer



Job Description


Operating Company


Job Title

Paid Search Planner Buyer

Department / Team

MediaCom EMEA (Dell EMC)




Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare, and others.  Within these companies we have the largest search operations around the world with a greater geographic footprint than any competitor.


MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.


The Team


We are the Mediacom Dell Search team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We are a specialist division of MediaCom focused on both business to business and technology client requirements.


Dell team is comprised of a range of client managers, planners, buyers, ad ops and analysts, and has a heavy digital focus. There are 30+ staff based in London. We are relatively self-sufficient on that basis and can deliver digital solutions from Search to Programmatic to Social. Clients within this division include Dell, Dell EMC and Alienware. This team also provides B2B & Technology guidance for broader agency pitches and strategic advice to clients looking to extend beyond B2C targeting.


We are looking for a Paid Search Planner Buyer to come and join the growing Execution team based here in London. The right candidate will assist in and eventually take responsibility of the planning and activation of paid search, GDN and YouTube campaigns, while also developing their understanding of the wider connected digital landscape, including Programmatic and Social. The Paid Search Planner Buyer will report into the Paid Search Manager.  This is a fantastic opportunity for a highly competent self-starter to take the next step by working with a highly advanced and sophisticated digitally savvy brand at one of the world’s biggest media agencies.


Our vision for the Execution team is to embrace the connectivity between medias both on and offline, with a connected, responsive team of digital specialists who bring expertise to their field, but with a breadth of understanding across all media. A role in our team therefore allows you to advance your skill set as a subject expert but also exposes you to a much wider media business offering diversified training and development opportunities for a long term career path.


The Role


We are looking for an experienced Planner Buyer with a proven track record in Search, client handling, and relevant exposure across other digital channels. 


General tasks:

  • Be aware & in line of your clients’ business targets and goals.
  • Keep clients up to date on day to day changes in campaign performance and issues
  • Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against
  • Support the Search Manager in delivering effective client service
  • Constantly feedback to line Manager and wider Account team relating to client developments, opportunities and pressures.
  • Build and sustain professional and collaborative working relationships with clients.
  • Act as a representative of the Search department and MediaCom at all times. Build relationships throughout the company, identify opportunity for client growth.
  • Take your career management seriously, preparing for performance reviews and attending training
  • Have an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
  • Increase knowledge within the tech and B2B verticals.


Search specific tasks:

  • Be responsible for the day to day delivery of Search campaigns, the primary concern is to manage, report and optimising a campaign in order to deliver against client volume and efficiency targets. 
  • Develop an understanding of how other media can influence search; the principles of other marketing channels such as SEO, paid social, and mobile.
  • Have some basic experience with bid management, analytics & competitive insights tools available in the market - when they should be used and their relative strengths and limitations.
  • Have the ability to set up a search campaign from scratch - from keyword and ad copy creation to trafficking and uploading accounts to suppliers
  • Take on responsibility for the planning and forecasting of schedules
  • Incorporate testing into Search campaigns - for example ad copy testing, landing page testing, day-part targeting, keyword expansion etc.
  • Take responsibility for the production of results and competitive analysis - reporting campaign performance on a weekly and monthly basis (with support of a Search Executive)
  • Deliver a coherent commentary on results each week.
  • Have a proven track record of delivering search campaigns to high results, and fostering strong client relationships.
  • Show initiative and pro-activity in growing the search and biddable accounts, increasing efficiencies and identifying new client opportunities.
  • Support with the analysis of the Search campaigns.


People / team responsibilities:

  • Liaise with line manager and aid in training and development of the Search Executive
  • Ensure that the Search Executive takes control and ownership of their roles within the account management process and that they understand the importance of their part.


Skills, Behaviours and Experience Required


  • Passionate about Digital
  • Highly analytical
  • Team player & winning can-do attitude
  • Confident presenter
  • Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
  • Be administratively competent
  • Strong attention to detail
  • Effective and efficient working style
  • Technical yet service-industry-suited with the potential to develop into client leadership and staff management roles
  • Excellent written & verbal English language skills / grammar; a strong communicator




Welcome innovators, initiative takers and instigators.  


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom