Account Director – Comms Planning

Description

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ACCOUNT DIRECTOR Tesco Mobile & Indeed

 

Overview of role

 

We’re looking for an Account Director to join our comms planning team on the Tesco Mobile and Indeed accounts. This role will help Tesco Mobile show families their incomparable value, quality coverage and phones, and unrivalled customer service. For Indeed, you will develop media plans that improve their perception amongst job-seekers, especially the ever-important 18–34-year-old group. Indeed is an important account being one of MediaCom’s fastest growing global clients in terms of revenue. And Tesco continues to lead the way with award-winning work within the MediaCom UK agency.

 

Your responsibilities will be wide-ranging including account-management, mining through research, both brand & outcome-based planning, and working with specialists to ensure implementation excellence. You’ll have exposure to senior clients, our central MediaCom team in the US, and all key MediaCom UK contacts.

 

Reporting of the role

 

You will report into the Senior Associate Director on each account.

 

3 best things about the job

 

1.Youll work with our senior UK Indeed client as if he is ‘part of our team’ in a deeply collaborative way

2.You sit within a new multifaceted team. You will be supported by a new-look Customer-First data team, strategy directors, and a dedicated analytics manager…as well as the rest!

3.Tesco Mobile appreciate MediaCom’s view on all facets of their marketing. Not just their media plans, but estimating sales projections, deciding whether certain propositions should be supported, working on creative ideas with their creative and PR agencies, and improving processes.

Measures of success

 

In three months, you would have:

  • An established working relationship with your Senior Associate Director, junior planners & investment teams.
  • Cemented yourself as a go-to’ person for day-to-day client communication 

 

In six months, you would have:

  • Trust from your client – you build relationships and listen to their challenges and needs.

 

In 12 months, you would have:

  • Been able to show evidence of you evolving the media plan – a combination of curiosity, bravery and evidence has led you to suggest new media tests (and have them signed off by your clients).

 

 

Responsibilities of the role

 

  • Mining through research and results to uncover insight and implications
  • Leading implementation briefings to our investment teams
  • Continually learning about better planning and rigorous measurement frameworks
  • Brilliant Basics: lead status meetings and project manage your workstreams
  • Ensure detail, accuracy and quality of all deliverables i.e. Quality Assurance

What you will need

 

  • Media planning knowledge and curiosity (as well as a curiosity to understand consumers & people)
  • An enthusiastic, and collaborative nature
  • Strong organisation – you’re not afraid to push things on if delays occur
  • The ability to be proactive and unafraid to share opinions
  • The know-how to look at a wide set of sources for evidence

 

 

About MediaCom

 

MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

 

 

 


Comms & Strategic Planning London, England Permanent (Full Time)