International - Paid Social Manager - adidas and Reebok



Operating Company


Job Title

Paid Social Manager, International




adidas has created some of the world’s best performing sports shoes and infused fashion and lifestyle with its creativity. With its “Creating the New” business strategy, it has seen an unparalleled trajectory in the sector. The brand is both a reflection of its past and the driver of its future.

Reebok has made some of the most recognisable sports shoes in the world and crossed into the world of style with its classics range. Reebok is now positioned as a brand steeped in fitness: Be More Human.

adidas and Reebok have set ambitious goals to achieve in the next 3 years and will work with MediaCom strategically, operationally, commercially and digitally to succeed.

Whilst adidas and Reebok are different brands, they are part of the same family and their vision and culture are entwined.


The Mediacom International Paid Social team services centrally executed campaigns across multiple markets and supports strategic direction across local teams.


Our Paid Social Managers are responsible for the creation and execution of Paid Social strategies. Client servicing to the highest standards is an integral element to this role. The manager role also involves the coaching and leadership of more junior team members, nurturing their paid social skill sets, and guiding their development.


In this role you will:

  • Be part of a dedicated client focused team, working closely with media owners and third-party technology platforms for campaign management, optimisation and reporting
  • Manage the creation of paid social strategies, translated into executional and tactical plans, accompanied by foundational measurement frameworks
  • Continually improve and expand on foundational social skills, with growth opportunities both upwards and sideways
  • Build on and enhance your people management skill set, with exposure to working in an International environment.
  • Above all, emulate a natural passion for social media and its importance to marketers.


To be successful, you’ll:

  • Have a proven track record in paid social, ideally for a blend of direct response & brand clients
  • Have worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships
  • Demonstrate a passion for sports, training or fashion and lifestyle brands
  • Be output focused and analytical
  • Work collaboratively with internal and external cross-functional groups
  • Look beyond traditional silos to work toward one, common goal
  • Understand how sales aren’t chased at the expense of long term brand health
  • Be driven to help define, set and work to KPIs that deliver true ROI

Key measures of success:

  • Client: deliver excellent campaigns, free from errors, delivering against campaign objectives and generating valuable insights
  • People: be a team player, supporting and growing your skill set as a leader of more junior staff
  • Growth: support the team to onboard new business and support future client growth
  • Personal development: Positive feedback from manager, peers and clients (where appropriate and in-line with internal review processes)

You’ll need to:

  • Have an advanced understanding of paid social principles, how marketing campaigns work cross market/ cross media, plus an advanced analytic aptitude
  • Have an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.



Welcome innovators, initiative takers and instigators.  


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.


Welcome to MediaCom