Digital Manager (GMS)

Description

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Digital Manager

 

Overview of role

 

TUI Group are the market leader for package holidays in the UK; diversifying their offering into flights and accommodation only as well as domestic entertainment. They are a future facing, in-house client, looking for a team who can support their team from both budget allocation and holistic channel performance, as well as push them forwards to use digital and data to transform their business.

 

Costa, part of the Coca-Cola group, has one of the biggest CRM data sets in the UK, built form their ever-growing loyalty programme and need a strategic digital-facing team to help transform their approach to digital marketing and drive customer relevance.

 

We need a motivated and ambitious Digital Manager who has experience managing teams. Working across multiple brands you will manage the digital display team as well as work with specialists in social, search and creative systems to act as the lynch pin to deliver best in class digital marketing measurement and results.

 

Reporting of the role

 

Reports to the Digital Associate Director, Rob Walker

 

 

3 best things about the job

 

  1. Work on a client who are hungry to try new digital media platforms and are currently integrating their 1PD for activation
  2. Opportunity to work across the full spectrum of brand, partnerships and performance marketing
  3. Develop greater learning of business analytics and measurement, digital analytics & testing future-facing strategies such as leveraging 2nd party partnerships and supercharging offline channels through 1PD

 

Measures of success

 

In three months, you would have:

  • Established strong relationship with Mediacom Planning team to understand client’s business objectives and strategies.
  • Built a strong working relationship with the specialist activation teams (at MediaCom and in-house) and offline implementation, to ensure integration between all digital touchpoints
  • Developed a clear understanding of 1PD activation for TUI and Costa
  • Work with TUI client to deliver best in class activation and measurement across brand and response
  • Work with digital planners and buyers to ensure the campaigns are set up correctly and optimised for their full potential; testing new partners and strategies through a rigorous framework
  • Work closely with our ad ops and tech teams to ensure you understand the correct processes and apply governance to your teams campaigns
  • Incorporate a zero-tolerance approach to mistakes on plans and reporting
  • Manage digital buyers and planners to ensure finance has been loaded and billed correctly.
  • Completed all key training areas required to perform the role across MediaCom, GroupM and external Media Owner modules.

In six months, you would have:

  • Developed strong relationships with key client contacts, presenting media recommendations, and PCA reports.
  • Understand the process and workstream for working across different MediaCom specialists and in-house teams
  • Develop understanding of potential data partners and identifying new opportunities to test partners and develop learnings.
  • Fully understand the commercial aspects of the TUI and Costa
  • Support digital buyer on any finance queries and PIQ’s.
  • Expanded your knowledge of digital media partners through regular meetings with publishers.

In twelve months, you would have

  • Worked with the TUI team to deliver 2022 media strategy, identifying key testing partners, objectives and strategies.
  • Developed strong commercial acumen and an in-depth understanding of the client’s business, that translate in the way you execute digital strategy and campaigns;
  • Become an extension of the clients’ digital team, providing value to holistic planning across the categories and products.
  • Supported the progression of the Digital buyers and planners, helping to set goals and identifying key areas for development.
  • Developed strong relationships with the other media teams to identify ways we can work stronger and more efficiently with the Social, Search and AV teams.
  • Built relationships with systems intelligence to proactively engage with how we can maximise the potential for data strategy business analytics and digital analytics.

Responsibilities of the role

 

TUI Group has had a challenging year with the pandemic, but they are set to re-emerge with a new launch campaign in October 2021 established to generate excitement and demand for new and existing product offerings for 2022. They are currently integrating their CRM, which creates great opportunity for digital innovation and testing as they look to future-proof their approach for a cookie-less future.

The Digital Manager will work with the Digital Planners and Buyers across each specialism to maximise potential and optimise holistic campaign performance.

 

 

 

What you will need

 

  • At least 4 years’ experience in a digital planning role
  • Interest and enthusiasm to work on one the UK’s biggest holiday brand
  • You have a strong understanding of the Digital landscape as it relates to various channels including, but not limited to, display, video, social and search
  • Ability to manage a team of display and video specialists and support them to test and innovate their plans
  • Have experience in planning and executing Digital plans for both brand and response outcomes
  • Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients
  • You have a proven track record in delivering insights and recommendations that have improved campaign performance
  • Ability to understand brand KPI’s and identify new ways to deliver brand strategy.
  • The ability to work with IT resources such as databases and spreadsheets for collection and management of campaign reporting
  • Excellent analytical and reporting skills
  • You can independently manage your workload and that of the team below you, and deliver on multiple simultaneous projects
  • Good interpersonal, negotiation and communication skills for liaising with colleagues, clients and media owners
  • Good leadership skills and talent management
  • Good presentation skills
  • Ability to build strong relationships with internal stakeholders and clients
  • Excellent numeracy skills

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

About MediaCom



MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 


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