Econometrician - Systems Intelligence
Systems Intelligence (Business Science)
Who we are?
MediaCom Systems Intelligence houses all of the data, effectiveness, insight and technology specialists within MediaCom. The team has one purpose – to ensure the best use of data within media planning.
Our System’s Intelligence team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation. This unit also empowers & guides the wider MediaCom network on their own transformative data journey.
An integral part of Systems Intelligence is our Business Science team which specialises in marketing analytics. At Business Science we are committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. We do this using a vast range of analytical techniques which are bespoke for each business question and client.
Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
Business Science team is based in 3 locations in the UK: London, Manchester and Leeds.
Top 3 things about the Role
You’ll be part of Business Science team, a team of 50+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients.
You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business.
You will benefit from our extensive training programme, covering the range of analytical tools and techniques.
We’re looking for an Econometrician to join our Business Science team and help deliver marketing analytics projects for some of our UK and global clients. As the Econometrician you will work across all areas of an econometric projects - mostly focussing on Market Mix Modelling. This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief. You will have the opportunity to working closely with clients and various account groups within the agency, helping to action our findings.
- Processing of data to be used in analysis
- Identify important trends in the data used and suggesting hypotheses of impacts
- Build or update econometric models and suggest insights from model results
- Produce sections of a client presentations
- Present sections of a presentation to the client and to internal teams
- Play an active role in client meetings, following discussion, taking notes/actions and contributing where relevant
- Provide basic guidance for Graduate Econometricians in the team
Skills & Experience
- An analytical mindset, able to approach issues and challenges from a variety of angles
- Highly numerate, with strong mathematical acumen
- Great written communication and presentation skills
- Ability to prioritise
- Experience in Market Mix Modelling
- Good knowledge of typical tools and techniques used in marketing analytics
- Advanced Excel and Power Point user
- Advanced Eviews or other statistical software package user
- Knowledge of programming language (e.g. R, Python) desirable
Hello. We are MediaCom.
We believe in People First, Better Results.
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: www.mediacom.com