AV (TV) Media Planner Buyer - Sky
Objectives of the Role
The Broadcast Planner Buyer is the backbone of the Broadcast Marketplace team; responsible for buying campaigns across a multitude of clients and platforms.
Every Marketplace Planner Buyer understands the role that their campaign is serving and is expected to help deliver a post campaign PCA that demonstrates the affect it had on the overall system and ultimate outcome. The Broadcast team are specifically responsible for TV, VOD, Cinema and Radio and are looking for someone with experience in this field.
With support from a Broadcast Executive, you will ensure that campaigns are delivered to the agreed criteria and in line with audit requirements. The Broadcast Buyer must have a strong ability to negotiate and fight the market for the best airtime possible.
• Setting up campaigns in Media Explorer
• Setting up frontsheets and checking spends
• Buying TV campaigns – including tracking value, quality criteria and negotiating
• VOD buying, reconciliation and tracking
• Natural drive to make money
• Strong media owner relationships
• Attention to detail
• Excellent negotiation skills
• Commercially astute
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, Coca-Cola, Tesco and Cancer Research UK.
Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.
We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.
We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
To find out more about MediaCom visit us here: www.mediacom.co.uk
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