Audience Planner

Description

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Job Description

Job Title

Audience Planner (Manager level)

Reporting To

Implementation Cluster Lead

Department 

Planning

Group/Level

Manager

Location

London, with travel (as required by the job)

Date Issued

2022

Salary

Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

The opportunity:

We are proud to be the global partner for #Coca-cola. A client with whom we share both values and ambition. 

In what has been called the “the biggest advertising pitch in history”, WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and beloved brands.

Welcome to OpenX, our transformational approach that marries WPP the #1 global network and largest communications holding company in the world with iconic Coca Cola valued at 71 billion dollars and with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade amongst others.

 

The role: 

 

You will support the new TCCC (The Coca-Cola Company) European Operations hub which is, without exaggeration, part of biggest marketing transformation in history: Centralising comms planning & media strategy from across nearly 40 markets in TCCC’s European hub. We will do so by governing & refining the implementation of TCCC’S E2E process which starts with a business brief created at a global level, goes through campaign guardrails created at the hub and ends with in-market and hubbed digital implementation and creating feedback loops of learning through tools & systems. 

 

This role is a unique opportunity to learn about the media landscape across Europe by way of planning campaigns for those markets. You will be the main point of contact for TCCC OU (Operating Unit) client for those markets, liaising very closely with in-market insight and buying teams across a set of different media.

 

TCCC Europe has four clusters: North, Central, Eastern Europe and Mediterranean. You will be responsible for one of these clusters and their corresponding markets along with a team of offline and digital implementation planners that will be sitting across corresponding cluster offices. 

 

Our promise to TCCC is to find new and innovative ways to deliver ‘Weekly +’ – increasing weekly occasions where a TCCC product will be consumed. This will require building consumer-centric experiences which connect TCCC’s brands to consumers in a meaningful way which delivers growth for their business.

 

The detail:

 

This role is about excellence in planning campaigns that meet objectives from start to finish with clear project management, building excellent relationships with clients and inter-agency/other agency stakeholders.

 

As a Planning Manager, your responsibilities include:

 

Planning Skills

  • Excellence in planning process: source of growth, audience insights, cascading media choices, comms platform and media plan
  • Proficiency in using planning tools such as TGI (local syndicated survey) and GWI, as well as other digital tools such as Google Adwords & Trends, Community Management tools and others.
  • Well versed in budget setting and splits by channels, weights, and flights of channel
  • Broad knowledge of offline and digital media channels and how they work together to create an effective comms system

 

Client Account Management

  • Engagement of junior/mid-level marketing people effectively, on both client and inter-agency sides.
  • Working with the client to identify exactly what will be done and by when and then delivering on that request accurately and on time.
  • Anticipation of client’s needs and influencing teams to quickly solve

 

Project Management

  • Creating a clear plan with client of key milestones and deliverables of campaigns
  • Influencing various stakeholders to deliver project on time and to high standards

 

Collaboration and ‘squad’ working

  • Collaboration with stakeholders from within TCCC and agency partners from across WPP within a ‘squad’ format, namely forming small, multi-disciplinary teams to deliver on specific projects/campaigns.

 

 

 

What you will bring:

The candidate needs to be confident & enjoy facing client challenges, persuading clients & other agencies of their POV. Someone who likes to be proactive and has entrepreneurial spirit and wants to develop their comms planning knowledge and experience on some of the biggest FMCG clients in the industry.

  • Valuable experience in planning and executing 360 local campaigns
  • Proficiency in using planning tools such as syndicated surveys to build audiences
  • Passionate
  • Self-starter and solution orientated
  • Confidence to build close relationship with clients and to present in front of rooms of people
  • Ability to anticipate the needs of clients to make sure we are always delivering above their expectations
  • Strong project management skills – excellent organisation capabilities, ability to manage own time, prioritise effectively and work under pressure on short deadlines
  • Negotiation skills to be able to manage internal relationships to deliver on all projects and tasks
  • Ambition to grow and develop within the biggest media agency in the country and one of the biggest networks in the world
  • Solid implementational knowledge across channels

 

 

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Comms & Strategic Planning London, England Manchester, Manchester Edinburgh, Scotland Leeds, Leeds Birmingham, United Kingdom Permanent (Full Time)