Digital Associate Director

Operating Company

Mediacom

Job Title

Digital Associate Director (12-month FTC)

Department / Team

MediaCom Worldwide - NBCUniversal

Reporting To

Digital Director

Location

London

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:  www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

We’re looking for a 12 month maternity cover Digital Associate Director to work in the NBC Universal International team and oversee the central Home Window planning and buying. You will be responsible for the planning, buying and optimising of pan-regional campaigns, client relationship maintenance, account coordination and digital strategy support for this major Mediacom client.

The Team

MediaCom have worked with NBCUniversal for many years and have continued to grow and evolve the relationship. The client is split across a number of business operations - Universal Theatrical (Cinema), Home Window (Digital movie download and rentals, Blu-Ray and DVD), Content Group (Digital, Blu-Ray & DVD), TV Networks (E!, SyFy & Universal Channel) & Hayu (subscription VOD service). The international team oversees local agency teams in EMEA, LATAM and APAC in over 20 different countries.

The Digital Associate Director will work as part of the NBCUniversal team working specifically on Universal’s Home Window head office division. This is a really exciting client seeing some of the most rapid change, evolution and innovation in the market and this role in particular deals with the amazing new and high-profile film releases such as Bond NTTD, Minions and Jurassic World.

The Role

Digital Planning/Buying

• Oversee the central planning, buying & execution of all digital partnerships and managed-buy campaigns across multiple territories (with a large focus on media owner and multi-market partnership buys)
• Drive best in market executions through tried & tested knowledge application as well as innovation and testing
• Leading the overall success of campaigns with the digital account manager and the media owners against predefined targets
• Oversee the build and delivery of regular detailed analysis on the performance of campaigns, be able to identify insights from large data sets & provide recommendations to ensure the positive evolution of campaign performance is incorporated into new plans

Client Management & Account Coordination

• Lead the day to day client relationship, manage communications & work closely with wider Universal divisions/local markets to ensure digital deliverables are met
• Support Digital Director in driving digital strategy into local markets during campaign planning and review local market media plans to ensure plans are aligned with the central strategy
• Liaise with other Universal teams internally and externally to collate details of planning and implementation and identify strategic alignments
• Compile research and insights for communications strategy on forthcoming campaigns
• Gain a strong understanding and level of expertise with the full range of media research tools to identify audience opportunities
• Grow & nurture existing relationships with our clients and media partners
• Distribute updates/reports to the wider team and client on media developments and emerging technologies
• Management of the weekly media status tracking sheets across divisions

Team Management

• Actively manage & coordinate the numerous briefs and plans across the team, ensuring accuracy of deliverables within specific timelines. Support the Digital Director in the time, capacity and development stretch management of the team.
• Demonstrate strong leadership skills, creating an effective/collaborative team where people are engaged and feel valued
• Take the lead on various projects where required outside of the campaign lifecycle, delegate & clearly outline requirements
• Ensure all aspects of the digital plans including social, search, display and VOD are interrogated thoroughly
• Keep up to date & share developments in the digital/social media landscape for applications on Universal Pictures’ business & identify new opportunities for trailer & content breaking
• Oversee and manage the training of junior team members – ensuring the Digital manager, Planner & Executive are upskilled, actively attending training sessions & staying on track for progression

Skills, Behaviours & Experience Required

• Proven experience working in Online/Digital advertising preferably on a multi-market basis
• Experience working with Amazon a bonus
• Experienced working with digital media owners
• Strong digital and data fluency
• Good attention to detail and an ability to interrogate data
• Confident and professional with strong management/communication skills
• Proficient in the management & training of junior team members
• Good organisational skills, pro-active and inquisitive – with a passion to learn