Comms Planning Manager

Job Title

Comms Planning Manager

Reporting To

Associate Director

Department 

MediaCom WorldWide

Group/Level

2

Location

London, with travel (as required by the job)

Date Issued

Jan 2022

Salary

Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

The Team: 

Mars is a multinational company with 3 major business segments: Mars Wrigley Confectionery, Petcare and Food.

Mars Pet Nutrition boasts some of the world’s best-known & loved Pet food brands – including Pedigree, Whiskas, Sheba, Cesar and Dreamies.

Mediacom have worked with Mars for many years in many key markets and we have a very strong relationship with them – we work very closely not just with the Mars Communication & Marketing teams in Europe but across their total business. One of Mars’ key pillars is ‘Mutuality’ which is reflected in the way they work with MediaCom as the agency partner.

We are very proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign and Cannes.  We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within MediaCom and working in partnership with other agencies.

The Role: 

This role is for a communications planning manager focused on the Pet Nutrition segment in the Blueprint (BP) markets of UK, Germany, France and Poland. The core focus of this role is to support in the development of central annual communication strategies & campaigns for our brands.

In this role you will:

Be a core team member in the development of annual communications planning agenda for your brands along with managing the relationship with the Mars clients – regional marketing teams and their Pet Parent Connection CoE (Centre of Expertise)

• Working with the Associate Director to shape the annual brand communication strategy and media plans that influence, inspire and engage stakeholders behind your focus brands. This includes audience research and insight, communication framework development and connections mapping
• Manage day-to-day requirements of clients and ensure strong service level scores. Lead ad hoc requests from clients in the regional marketing team
• Own the ‘One Team’ Campaign Deployment Brief, working closely alongside our deployment & execution teams in the successful implementation and evaluation of activities on your focus brands
• Participate in ‘above brand’ workstreams for the benefit and use of the total portfolio
• Planning support for the AD when working alongside our global team and creative agency partners on campaign development
• Carry out research on competitive analysis, audience profiling and market trends and key audience touchpoints

To be successful you will:

• Be a trusted strategic partner, and opinionated expert on market and industry issues.
• Help to accelerate our media transformation for MARS
• Experience across all media channels, particularly digital media
• Have a proven track record in collaborative relationships
• Success in developing winning campaigns and innovative media ideas
• Show you can develop briefs that are rigorous, inspirational and clear

Skills, Behaviours and experience required:

Experience in Media Planning

• Proven communication planning skills, supporting in the development of media strategies & plans
• An understanding of CPG category, media behaviours and landscape
• Have experience in working across a variety of media touchpoints

Persuasive Communicator

• You have good communication skills, ability to build strong relationships with clients and networks, strong at presenting

Insightful analytical thinker with an attention for detail

• Good at handling data and extracting learnings

Collaborative team member

• Able to work with a cross functional team, guide and manage the output
• Developing junior team members

High energy and driven

• Committed and passionate about what you do!
• Striving to work on industry leading campaigns and run a highly functional team

Languages and European experience

• Fluent English mandatory
• International planning experience beneficial
• Other European languages and cultural experience a bonus but not mandatory