Digital Creative / Designer
Description
Key responsibilites:
- Work and meet with clients, producers and or the Creative Lead to determine the scope of a project
- Advocate of best practice, quality, and craft
- Advise on strategies to reach a particular audience
- Determine the message the design should portray
- Create / source images that identify a product or convey a message
- Develop graphics and visual or audio images for product illustrations, logos, and websites
- Select colours, images, text style, and layout
- Present the design to clients or the lead creative
- Incorporate changes recommended by the clients into the final design
- Review designs for errors before printing or publishing
Key skills and experience required
- Excellent Mac skills, fully conversant with Illustrator, XD, InDesign and Photoshop
- Excellent creative crafting skills – ideas, typography, layout, colour, composition, materials etc
- Good knowledge artwork/repro/print/production/finishing processes where necessary
- Knowledge of digital asset production processes
- Proven experience in managing multiple projects at one time
- Ability to realise a design based on a creative brief
- Ability to inspect, clarify and execute a creative brief
- Ability to develop designs and wireframes from scamps
- Familiarity and interest in emerging design trends
- Possessing of a wide design vocabulary and capable of thinking laterally to find solutions to challenges
- Experience working across the whole spectrum of brand centred digital marketing deliverables including web, mobile, email and digital advertising projects
- Experience with inspecting and complying with brand guidelines
- Ability to infer brand guidelines from related design collateral
- Attention to detail and determination to bring craft and quality to your work
- Understanding of the requirements of campaign based web delivery including an understanding of user behaviour, experience with the crafting of effective calls to action and the implementation of user journeys
- Experience working with design principles of animation and moving image
- Very strong user interface and interaction design experience
- Experience working in a fast paced delivery focused environment
- Excellent and pro-active communication skills with the ability to clearly express a viewpoint on a given design challenge
- Ability to accurately predict the time and steps required to solve a problem
- Ability to work closely with other designers in multi-stakeholder projects
- Ability to understand the interaction between design and content in the experience of the user
You will ideally be able to demonstrate
- A portfolio showcasing best practice examples of digital campaigns across social channels
- Excellent knowledge of Web Content Accessibility Guidelines
- In-depth understanding of best practice UX/UI
- Experience of applying a 'mobile first' approach to all digital design projects
- Strong working proficiency with Adobe Creative Cloud – Photoshop, Illustrator, XD & InDesign.
Personal attributes:
- Must instinctively think solutions before channel and have experience of all aspects of the comms mix
- Must be forward thinking and embrace creative and digital innovation
- An industry champion for diversity and inclusion in the workplace and whose working practices is reflective of this mindset
- Great communication skills, both verbal and written
- Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike
- Strong creative design and digital art direction skills
- A real passion for creating truly accessible experiences online
- Time management and organisational skills
- Speed and responsiveness in responding to requests from clients and colleagues
- Collaborative team player, open minded, transparent and non-political
- Relentlessly curious about people, technology, brands, design and business
- Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
- Able to balance a strong point of view with an ability to listen, learn and adapt
- An infectious willing and enthusiastic demeanour
- Energised by doing the right thing for our clients; solution and results focused
- Positive, enthusiastic, unflappable
- Strong motivation and drive to succeed