Europe OU Data and Measurement Lead

Description

A picture containing drawingDescription automatically generated

 

Job Description

Job Title

Media measurement/ Data lead

Reporting To

 

Department 

xxx

Group/Level

 

Location

London, with travel (as required by the job)

Date Issued

xx 2021

Salary

Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

The opportunity:

We are proud to be the global partner for #Coca-cola. A client with whom we share both values and ambition. 

In what has been called the “the biggest advertising pitch in history”, WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and beloved brands.

Welcome to OpenX, our transformational approach that marries WPP the #1 global network and largest communications holding company in the world with iconic Coca Cola valued at 71 billion dollars and with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade amongst others.

 

The role: 

 

The Media measurement/ Data LeadWork hand in hand with TCCC Media Data and Analytics group on several data management and measurement tasks. You will represent your operating unit ensuring campaign performance is accurately measured aligning to TCCC BEACH framework and optimised.  

 

The detail:

 

As the Media measurement/ Data lead, your responsibilities include:

 

  • Day 0 forecasts each campaigns impact on W+ (new Coke drinkers)  
  • In campaign review regular monitoring of performance as measured by engagement (clicks, views, shares, etc…). Calling out when an audience or creative has low engagement 
  • Inflight campaign optimizations, unpack why an audience or creative is underperforming with recommendations on how placement can be modified to improve performance 
  • Update forecasts on W+ based on engagement  
  • Post campaign review on impact on W+ calling out where forecasts have failed and identify reasons why 
  • Recommendations on how improve future campaigns with respect to impacting W+ metric and forecasting 
  • Service adhoc analytics tasks from across your OU  
  • Share learnings across OU’s with regards to forecasting, measurement and data management  

 

 

What you will bring:

 

Media Experience   

 

  •          Post Campaign Analysis 
  •          Data Management in Media  
  •          Budget Optimisation and Forecasting 
  •          Audience Profiling 

 

 

Technical Skills/Knowledge Required 

 

  •          Python and/or R 
  •          SQL 
  •          Statistics and Machine Learning 
  •          Econometric Modelling 
  •          Linear Programming 
  •          Bayesian Modelling 

 

 

 

 

IconDescription automatically generated


Data, Analytics & Insight London, England Permanent (Full Time)