International Paid Search Manager

Description

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The Brief

About Mediacom

 

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

Job Description

Job Title

Paid Search Manager

Reporting To

Paid Search Associate Director

Department 

Worldwide Paid Search

Group/Level

2

Location

London, with travel (as required by the job)

Date Issued

March 2021

Salary

Competitive based on experience

The Team:

 

We are the MediaCom International Search & Biddable team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue chip across clients for both direct and brand led initiatives including: adidas & Reebok, Shell, Sony, PlayStation, American Airlines EY, Ring, TOMS & Bose. As we are the international hub, we service multiple markets.

 

The Role:

 

We are looking for an experienced Manager with a proven track record in Search, client handling, and relevant exposure across other digital channels with a strong inclination for Paid Search.

 

The Candidate

 

Essential:

  • Advanced Knowledge of Paid Search with a passion to proactively test the boundaries of this discipline
  • Passion for Paid Search, demonstrated by a proven track record of driving performance for clients
  • Numerate, analytical, and administratively competent with strong attention to detail
  • Communication skills, can convey complex topics to different stakeholder types

 

Desirable:

  • Ability to grow and progress a developed team
  • Additional language capabilities
  • Industry Vertical Knowledge
  • Abreast of Key Industry updates which could translate to strategy for the client
  • Experience working with clients with large budgets

 

 

Responsibilities of the Role:

 

General Tasks:

  • Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business.
  • Ensure communications are tailored to the audience & requirements of the brief.
  • Keep clients up to date on top level campaign performance and issues.
  • Lead status meetings ensure all meeting outcomes are reported & delivered against by team.
  • Support the Associate Director to shape & inform client strategy & client services.
  • Constantly feedback to line Manager, wider Account team relating to client developments, opportunities and pressures.
  • Build & sustain professional and collaborative working relationships with clients, as well as MediaCom employees.
  • Have an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
  • Financial accuracy through the planning & buying process.
  • Responsible of the career development of their direct reports

 

Search specific tasks:

 

  • Responsible for continued development of search accounts and other biddable media within their team – driving efficiencies, seeking opportunities for growth.
  • Create/ design search & biddable media strategy for client portfolio with Search Director.
  • Successful 3rd party management.
  • Ensuring delivery of Search campaigns to achieve client KPIs.
  • Share & discuss the commentary on results regularly with the client.
  • Proven track record of delivering search strategy & operations, managing individuals, and fostering strong client relationships.
  • Show initiative in growing the search and biddable accounts, increasing efficiencies and identifying new client opportunities.

 

More About Working for MediaCom:  People First, Better Results

 

 

In return, MediaCom will offer the candidate the opportunity to:

  • Be in a fantastic working environment – our work/life balance is important to us
  • Work on a well-established award winning account, and gain exposure working on multiple Ecommerce channels.
  • Build a career here – we are long-term focused and reward great performance
  • Training opportunities – we encourage continuous learning

 

 

 

 

 


Programmatic, Biddable, Paid Media & SEO London, England Permanent (Full Time)