International - Digital Media Manager - Dell Commercial
MediaCom – International Media Manager
Overview of job
The London based central strategy team is responsible for delivering overall strategy across the key markets in EMEA for Dell Technologies and Dell EMC; the function has two key delivery areas which are the execution of regional campaigns and strategy as well as support and co-ordinate local market activity as required.
The focus of the Central Strategy team is to ensure that the client’s campaigns are run as effectively as possible and directly in line with client business needs, and the Manager will have the opportunity to be a key part in the success of this team. This is an exciting time to be joining the team with Dell’s merger with EMC and new marketing strategies being developed, that MediaCom will be supporting in our media strategies.
The primary role function of the Media Manager is to ensure that an effective service is delivered to the client including contributing towards the strategic direction of the client campaigns and ensuring the accurate and effective execution of strategic insight to apply to campaigns. Additionally you will be required to support the AD in the development of EMEA Strategy guidance and packaging and sharing with client along with managing the implementation with clients and internal stakeholders
In order to be effective in this role the candidate will need to learn and understand how Dell Technologies/Dell EMC operates and is structured, apply their media planning knowledge and seek new ideas and opportunities to maximise media campaign impact.
It is essential that you bring creditability to this role both in terms of technical knowledge, strong interpersonal abilities e.g. communication abilities and operational skills e.g. resource and work-flow management. You should motivate and inspire confidence with both your team and your customer stakeholders. This role involves a good understanding of B2B marketing principles and experience in B2B would be advantageous to the role. The candidate would need to show strong experience with how the media market operates in general, with a proactive attitude to exploring new opportunities that our clients can take advantage of. It will also require an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
Responsibilities of the role:
Coordinate strategic planning activities between clients and internal stakeholders
Create media strategy & rationale and work with AD and Planners to package and present back to client.
Understand and implement the Mediacom Systems planning process where necessary, which the candidate will be trained on when they start in the role.
Manage the co-ordination of planning activities with the Planners and ensure campaign guidance is implemented.
Analysis and Insight
Interpret client briefs, managing market deliverables sharing learning across markets.
Conduct Research and interpret data so as to apply strategic insights to help define central planning approach.
Sharing best practice across markets.
Comply with all internal processes around quality assurance, ensuring all client facing information is proofed prior to submission.
Participate in all client meetings as required and contribute to the production of any presentations.
Identify key risks to the delivery and performance against brief on a regular basis and manage remedial programmes to mitigate such risk; escalating as appropriate and as obliged.
Contribute constructively to the identification and improvement of central processes which could deliver higher-performance.
Act with initiative, contribute to the definition of new processes and support the rollout and implementation e.g. training of the team in such processes.
Make recommendations as to the overall strategic direction of the account.
Remain up to date with market trends so as to advise customer of future strategy.
Understand the market and customer demographics.
Take accountability for sharing key customer information across the team and with other teams as appropriate.
Ensure relevant business knowledge is deployed, shared and retained within the team and shared across the wider function where relevant.
Effectively manage stakeholder relationships by ensuring expectations are well managed.
Act as business adviser to the client clarifying reporting/data requirements and requests to ensure accurate and meaningful reports and insights are provided which are directly linked to agreed campaign KPI’s.
Maintain a sustainable positive relationship with key customer stakeholders and maintain contact as appropriate and expected.
Ensure compliance with any customer defined service level agreements and performance standards.
Attend key customer meetings/calls, as required.
Deliver excellent customer service and learn from customer feedback. Specifically:
- participating on all client calls as required in a professional manner
- contribute towards the development of customer SLAs, service reviews, customer feedback and customer service initiatives
- Reviewing customer feedback information and taking positive steps to address customer concerns.
Reporting into your AD line manager frequently and proactively.
Be responsible for junior members of the team and ensure they take control and ownership of their role within the planning/buying process and management/servicing of clients. This should be accompanied by a task list that’s regularly reviewed, discussed, and appraised
Sharing priority task lists on a weekly basis.
What you will need:
Microsoft – Word, Excel, PowerPoint
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.
Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.
We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.
We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
To find out more about MediaCom visit us here: www.mediacom.co.uk
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