Marketing Analytics Manager

Description

About the role:

Reporting to a Director, the role of the Marketing Analytics Manager is responsible for the day to day running of their client’s analytics and their team of analysts

The Role Objective:

  • Reporting to a Director, the role of Manager is responsible for the day to day running of their client’s analytics and their team of analysts
  • The Manager’s primary concern should be to produce insight driven reports that provide clients with key actions to improve their business whilst maintaining technical excellence.
  • The successful candidate will be involved through all stages of the project from the initial project design and set up, managing the data collection, the modelling work and the presenting back of findings and recommendations. They will therefore be tasked with project managing their clients’ analytics, ensuring the smooth running of the whole process.
  • They will work across multiple clients in different sectors
  • The role involves working closely with clients and all internal teams, thus it is imperative to have a good understanding of marketing strategy and business concerns for both clients and the agency
  • The role involves working closely with clients and all internal teams, thus it is imperative to have a good understanding of marketing strategy and business concerns for both clients and the agency
  • The successful candidate will also have two graduate analysts reporting into them, and will be responsible for ensuring technical excellence within the team as well as their individual development and career progression
  • The Manager is also responsible for the team growth and profitability so a commercial head is also required
Essential Skills, Knowledge and Experience:
  • Experience managing analytics projects preferably of time series econometrics in the media or marketing industry
  • Detailed media and marketing knowledge
  • The ability to convert analysis into real world actionable solutions
  • Strong client facing skills, with the ability to explain complex analysis clearly
  • Experience managing a team of analysts
  • Excellent knowledge of Excel, common econometrics packages and PowerPoint
  • Ambitious, determined and self-motivated
Highly Desirable:
  • A working knowledge of Eviews and R
  • Ability to automate and streamline workloads using R
  • Performing statistical analysis in R
  • Data management and cleaning in R
  • Experience within other analytical techniques e.g. conjoint, forecasting, budget optimisations
  • Experience of analytics projects across a range of different sectors

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom North Group*

About MediaCom:

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

About Business Science:

Business Science is MediaCom’s marketing effectiveness team. We provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients
Our services cover areas such as market mix modelling, budgeting setting / allocation and conjoint analysis

If you have the skills and experience for this challenging and exciting role, we would like to hear from you!