Senior Account Executive

Description

OBJECTIVES OF THE ROLE 

 

The Senior Account Executives supports the Account Manager and Associate Director and also acts independently across a range of tasks to ensure client briefs are planned and activated of a high standard in an efficient, timely manner. Briefs should be produced with creative and innovative proposals that fit within the structure of Systems Planning framework and developments in the media landscape as channels become connected. 

 

The role of a Senior Account Executive requires a passion to learn and develop media knowledge across both on and offline channels whilst motivating and developing the team to effectively manage campaign performance. 

FINANCIAL RESPONSIBILITIES 

 

  • Understand the importance of trade insurance and how it applies to each of your clients  
  • All financial procedures are adhered to, such as purchase orders acquired and shown on invoices 
  • Understand the importance of SOx procedures for all client bookings and ensure adherence 
  • Ensure good and accurate administration is undertaken on all accounts including reconciliation of digital campaigns 
  • Bookings to be administered on the day of booking 
  • Timesheets to be completed on a weekly basis 

 

BUSINESS RESPONSIBILITIES 

 

  • Demonstrate willingness to take on greater account management responsibility and work with new business team to support new business opportunities for the agency. 
  • Attend and participate in relevant client/media owner meetings in order to develop communication skills 
  • Support line manager and other management with timely and accurate responses to their information requests 
  • Ownership of planning and buying media campaigns whilst delivering against client objectives 
  • Ensure that all opportunities to optimise your campaigns performance have been conducted as your role is to exceed client objectives where possible 
  • Actively negotiate and buy media effectively maintaining tight reconciliations based upon latest market pricing across all your campaigns 
  • Ensure that contractor/publisher reconciliation positions are tight and agreed within a safe trading window (no later than 28 days post campaign finishing) 
  • Support Account Manager with understanding and involvement in the audit process 
  • Control output quality from daily/weekly/monthly campaign reporting sheets to line manager showing insight with any potential trends or discrepancies  
  • Think strategically and creatively about briefs to deliver engaging and highly targeted communications 
  • Identify new media opportunities to test with campaigns 
  • Have a solid understanding and usage of all planning tools and utilise them to deliver client campaigns 
  •  

PEOPLE RESPONSIBILITIES 

 

  • Provide learning support for the Assistants and Account Executives 
  • To provide regular feedback to Assistants/Account Executives and develop your own coaching and training skills 
  • To work pro-actively with other members of the team and wider agency to drive improvements to current workflow, processes and team efficiency  
  • Empower and motivate direct reports to deliver outstanding work 
  • Develop deeper relationships with wider agency colleagues and use their skills to help you in your role 
  • Ability to manage own workload effectively and efficiently 
  • Share the good work you and your teams do with the investment team and wider agency 
  • Develop deeper stronger relationships with on and offline media owners 

 

SKILLS & BEHAVIOURS 

 

  • A clear understanding of different media channels, their role in communications and increasingly how they are becoming more connected 
  • Demonstrate an active interest in your client’s business, marketplace and consumers 
  • Strong, concise written and oral communication; 
  • Listening skills – how to take a brief, ask open ended questions, take account of client concerns 
  • To be able to communicate verbally in an effective way with other members of the team 
  • A high degree of numeracy with strong analytical skills 
  • Diligence in delivering against pre agreed timescales and strong attention to detail 
  • Openness to share mistakes, problems or issues with line manager in order to learn and improve 
  • Enthusiasm and passion about what we do 
  • Be curious and interested – don’t be afraid to ask 
  • Knowledge of all relevant systems used at MediaCom 
  • Proactive at developing ideas that help MediaCom in any possible way 
  • Comply with MediaCom brand behaviours and be able to drive Systems Planning 
  • Ensure you keep fully up to date on personal development tasks – CPD, Training, My360 
  • Full participation in MediaCom Open door training and development programme  

 

 

 


TV/Content Manchester, Manchester Permanent (Full Time)