Digital Associate Director

Description

Operating Company: Mediacom UK
JobTitle: Digital Associate Director
Location: London
Reporting To: Digital Director 
Opening Date for Applications: 04th February 2019
Closing Date for Applications: 04th March 2019
Salary: Competitive rates of pay apply

Overview of job
 
 

The Digital Associate Director leads the digital planning output for the client. They lead the implementational planning output of their direct team but are also responsible for engage with and mobilising the experts in the agency to deliver a seamless and integrated digital plan. The role sits within Connect which is our multimedia implementational planning team. We produce connected media plans for clients that operate as a system and not in individual media silos. As the Digital AD you are responsible for helping to ensure that we are using digital to provide the right connections to deliver against the client’s business outcomes.

You will have strong technical knowledge of the digital landscape, across all channels, data and technology and will be responsible for leading a team. You will be aware of the role that digital can play in the client’s overall media plan and the benefits that digital can deliver for them. You will lead the relationship with the digital client ensuring that they see MediaCom as brilliant a delivering digital excellence.

You will have extensive experience of the financial market, retail market and oil/gas market.

You will have 10+ years’ experience working in a digital role in agencies or client side.

Reporting of the role

This role reports to the Digital Director.

3 best things about the job:
 

  1. Adventurous and exciting clients who see us as an extension of their own teams. You will work across all business units of the client resulting in a wide range of digital work from partnerships to efficient response campaigns
  2. Access to brilliant expertise in the building. We have a huge range of diverse and brilliant digital talent, from channel specialists, data specialists to tech experts. You will be working with these on a day to day basis and will be continually learning and growing
  3. The opportunity to deliver against client business outcomes. Seeing digital as part of a wider system means we are constantly challenging the measures of success and how we prove its value. You will lead this not only on your clients but also for the wider MediaCom business

Measures of success – 
In three months, you would have:

  • Developed strong relationships with digital clients
  • Built up strong internal relationships to allow you to deliver a brilliant product for clients – from comms planning, to investment, and tech and data. Both with MediaCom and GroupM

In six months, you would have:

  • Recommended market leading and thought provoking solutions to clients to deliver against their business outcomes
  • Pushed our output forward and ensured that our internal processes are set up to deliver against these

In 12 months, you would have:

  • Built up complete trust with the client who will see you as a trusted partner
  • Delivered award winning work for the client

 

Responsibilities of the role: 
 

  • Lead the overall Connect product output for the client – ensuring that the output of work from the team is brilliant and delivers against the client requirements
  • Be the expert in your media and ensure the delivery of excellence in that channel – both from yourself and your team
  • Work collaboratively with the planning team to ensure that we are receiving 20|20 briefs to allow us to deliver a 20|20 connected response
  • Ensure that the team have strong relationships with Planning, Investment and MBA
  • Work with your peers in Planning, Marketplace and MBA to develop the MediaCom processes to allow us to deliver excellence for clients
  • Work with other ADs to develop your media product not just on your clients but for Connect – identifying new opportunities and solutions to ensure that our implementation is ahead of the market
  • Build strong relationships with mediaowners, help them to understand your client’s business problems so that they can provide the right solutions to briefs. Ensure that you are aware of new products and offerings in the market and have a point of view on these that you share with the Connect team
  • Understand the motivations of your team and follow the MediaCom OpenDoor process to ensure they have clear goals and KPIs and progression plans (where relevant)
  • Identify progression opportunities across the entire of Connect for your team members and help to facilitate internal moves for the good of the whole team, working with the Directors
  • Play an active role in the leadership of the Connect department, attending meetings and taking ownership of a workstream to allow development of the team and the product
  • Lead the connect response on new business pitches
  • Own the relationship with the digital client and be seen as a key partner, providing points of view and ensuring that we are pushing our digital product on
  • Own the entire digital output across all departments in MediaCom on your clients

What you will need:

  • Able to use complex econometric techniques included time series analysis and panel data regression
  • Expert in using Eviews and SAS
  • Understanding and experience of building econometric models and an aptitude to apply them in media and marketing contexts
  • Knowledge of statistical modelling software with R, Tableau, Matlab, LaTex
  • Experience with Python and SQL
  • Expert with Google Analytics, Adobe Analytics, IBM Analytics, Omniture
  • Experience with AB, split, multivariant testing
  • Expert with ComScore and Hitwise Audienceview
  • Background as developer would be ideal, experience with technologies such as Azure, .Net, Javascript, Restful APIs, C#
  • Experience with building audience models within DMP’s, specifically Krux and Lotame
  • Expert with DSP’s (DV360, Turn, MediaMath, TubeMogul), specifically the ability to determine audience sizing, set up video/display/email campaigns and buy/monitor activity  
  • Experience with salesforce and other CRM systems
  • Strategic digital skills
  • Excellent digital planning skills
  • Team leadership and people management
  • Basic Multi-media understanding
  • Great relationships with mediaowners
  • Ability to extract and filter relevant insights/ research to support planning decisions 
  • Ability to analyse and crunch massive sets of data