Account Manager

Description

Job Description

Job Title	Account Manager	Reporting To	Associate Director
Department	MediaCom WorldWide	Group/Level	2
Location	London, with travel (as required by the job)	Date Issued	Jan 2022
Salary	Competitive based on experience
About Mediacom MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. To find out more about MediaCom visit us here: www.mediacom.com Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London
The Team: You will be part of a friendly team of high performers with diverse skillsets. From planning, through to strategy and digital. Duracell is one of the most iconic brands in the world with the Duracell Bunny who has been around since 1973. Duracell is one of those rare brands that you could strip of its logo and yet people would recognise it as it enjoys extremely high levels of awareness across the world. The company is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. In 2016, Duracell moved hands from Procter & Gamble to Berkshire Hathaway Company which will keep supporting Duracell to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company. Also Duracell is looking into the future with an innovation expansion to sustainable products, power banks, home energy storage, lithium coins with child safety features among other exciting innovations that are future-proofing the brand. Our promise to Duracell is to apply a smarter AV strategy to keep their undisputable SOV within the category while appealing more to their source of growth of family audiences. Also, we want to be playing in relevant contexts for the brand opened by the devices the battery is present in and turbo-charging their ecommerce presence which has drastically accelerated in the past year.
The Role: A unique opportunity to learn about the media landscape across EMEA and Asia by way of planning campaigns for those markets. You will be the main point of contact for the Regional/Global client for those markets, liaising very closely with in-market insight manager and in-market buying teams across a set of different media. Experience/Attributes Required Excellence in planning campaigns that meet objectives from start to finish with clear project management, building excellent relationships with clients and inter-agency/other agency stakeholders. 1. Planning Skills Excellence in planning process: source of growth, audience insights, cascading media choices, comms platform and media plan Proficiency in using planning tools such as TGI and GWI, as well as other digital tools such as Google Adwords & Trends, Community Management tools and others. Well versed in budget setting and splits by channels, weights and flights of channel Broad knowledge of offline and digital media channels and how they work together to create an effective comms system 2. Client Account Management Engagement of junior/senior marketing people effectively, on both client and inter-agency sides. Working with the client to identify exactly what will be done and by when and then delivering on that request accurately and on time. Anticipation of client’s needs and influencing teams to quickly solve 3. Project Management Creating a clear plan with client of key milestones and deliverables of campaigns Influencing various stakeholders to deliver project on time and to high standards 4. Commercial / Organic Growth Desirable: Successful in identifying new income opportunities and turning client enquiries & requests into revenue streams KPIs Delivery of campaigns that meet objectives and are innovative Consistent & timely delivery of planning projects with high standards Positive feedback from clients, stakeholders, peers and reports
Skills, Behaviours and experience required: The ideal candidate will be experienced in creating 360 plans across offline and online with a knack for finding audience and category insight that translate into brilliant and innovative campaigns. He or she will have a brilliant client manner, with excellent communication skills, adept at managing expectations and building relationships. We are also looking for someone who is organised, keeping projects on time, managing different stakeholders. Ideally, the candidate will be bringing this expertise from past experience within a local market media planning role as well as potentially global roles.