Global Digital Manager

Job Title

Global Digital Manager

Reporting To

Global Digital Director

Department 

MediaCom WorldWide

Group/Level

2

Location

London, with travel (as required by the job)

Date Issued

May 2022

Salary

Competitive based on experience

Hello. We are MediaCom.  

About MediaCom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
 

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2022, this approach led MediaCom to be crowned Global Media Network of the Year by Adweek, Festival of Media Global and Spikes Asia, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.2 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

In January 2023, MediaCom is merging with Essence to form EssenceMediacom, infusing Essence’s digital strategy, data-driven creative, analytics and technology capabilities with MediaCom’s world-class, scaled multichannel audience planning and strategic media expertise. The new agency will operate across 125 offices and include 10,000 people.

Find out more at www.mediacom.com. Alternatively, follow us @MediaComGlobal on Twitter or via LinkedIn: https://www.linkedin.com/company/mediacom/.

The Team: 

Working across 40+ markets globally across planning, buying, strategy and data + analytics, Shell is one of MediaCom’s largest clients globally. And we are proud to have our partnership with Shell extending to over 20 years now.

Shell are one of the world’s leading Energy companies with a hugely ambitious plan to provide greener and renewable energy sources and transition to being a carbon Net Neutral company by 2035.

To achieve this, Shell will not only need to transform their own infrastructure and business; but also change customer demand from fossil fuels to new energy sources.

Marketing and media will be key components in to educating customers, anticipating their future needs, and building trust.

Shell are one of MediaCom’s most progressive clients, they are brave and willing to experiment with new ideas and we must continue to feed their appetite for innovation in the digital arena.

The Role: 

The last year of pandemic has accelerated the digital transformation. The profound shifts in how we work, shop, connect and entertain ourselves are likely to be permanent. Media is one of the most digitally disrupted categories, and the pace is not slowing. We have a vision for the future of media for Shell, but we know that our vision will need to constantly adapt to new challenges that the disruption will bring us.

The role of digital manager is to be a key part of a team who deliver this vision and make it a reality in market.  You’ll need to be a doer, someone who can manage their time well and can develop relationships with and influence other stakeholders.

The Digital Manager will report into the Digital Associate Director.  The manager will work on a wide range of projects, from helping to build and deliver our data strategy, evolving our use of tech to extract more value from their 1st party data, working with markets on testing and piloting new ideas and analysing data from our dashboard tool to improve the effectiveness of our digital spend.

We’re looking for someone who has:

• Experience of working with a range of technologies (Ad server, verification tools, DSPs, DMPs) and understands the latest technological changes
• Experience of working with client 1st party data
• Strong analytical skills and enjoys getting insights from data
• Credibility and good communication skills when dealing with markets and internal stakeholders

Key Responsibilities:

Client satisfaction

• Ensure the client is highly satisfied with the digital delivery of MediaCom and that MediaCom is consistently one step ahead of the opportunities arising from the ever-changing digital media landscape.

Continue to drive change

• The Digital manager must help Shell stay ahead of their competition by introducing the latest digital opportunities that will enable them to connect more powerfully with their consumers.
• They will be expected to continue to drive change and improvements in our digital offering by introducing the latest technology and opportunities to deliver stronger results.

Evolve the central digital strategy

• Be part of the team that ensures there is a clear and well supported central digital, data and testing strategy for Shell overall and for each of the brands within the portfolio. This will involve a collaborative process with the client and other agency partners as well as MediaCom internal teams and local markets.
• Show how to use data to help Shell understand their audiences better and develop insights that informs planning and execution.

Brief and inspire local markets

• Delivering great work requires a brilliant central team to deliver thought leadership and clear strategy, but the true value will only be realised if local teams execute brilliantly in-market. 
• The Digital Manager must create strong relationships with local markets to harness the full potential of our network. Working with MediaCom’s global network requires sharing the brilliant work and understanding how to fix any challenges that come with digital transformation.

Local to global

• We have made great advances in collecting centralised data across our core channels.
• However, this can always be improved, and accurate and timely information flow from local to global is critical to the smooth running of a global account.

About You

• Highly numerate and proven analytical skills, uncovering trends and insights that improve our digital planning
• Demonstrate how to integrate different teams to deliver against a wide range of goals.
• Driven to deliver best practice and business performance
• Experience of working within digital media teams, improving ways of working, understanding challenges of local digital media teams
• Experience in measurement and evaluation, from real-time measurement to brand studies and Marketing Mix Modelling