Planning Manager




Job Description

To be used in conjunction with the relevant Competency Framework



Job Title


Reporting To

Associate Director

Business Unit





Theobalds Road

Date Issued

March 2019



Clients and Team structure

The main clients in the team are Moonpig and Nuffield Health, working across all Offline media channels for Moonpig and a full media mix (offline and online) for Nuffield Health.

We have worked with Moonpig since 2014 and Nuffield since 2013 so have long standing relationships with both clients. We are an integral part of their businesses and will need someone to continue to foster good relations with both.

The team sits as part of Business Unit 4, with seven Business Units created to minimise cross team planning and buying and enable a more streamlined planning and buying process. The Business Unit has a multitude of clients and various media specialists so runs like a smaller agency within an agency. We have regular Business Unit catch ups and updates to keep everyone in the loop and encourage meeting new people within the group.




Main Purpose of the Role


A Media Manager is the person who manages the running of a piece of business. This involves everything from taking the original brief; working with relevant Planners and Buyers across the required media channels and the account AD & BD to align and apply insight (customer and response); working with analytics teams to generate linear and non-linear insight; through to presenting the campaign results and generating media solutions. It requires a combination of sound media and marketplace knowledge and expertise, communication and analytical skills.


The Media Manager’s primary concern should be to service the client and produce innovative and integrated marketing-driven media solutions that achieve client profitability targets.



Key Duties and Responsibilities



  • Managing your own client relationships as well as overseeing and being accountable for those of your team.
  • Be the key contact for your clients and work to develop strong links with more senior clients, creative agencies and media owners. 
  • Ensuring you know and understand what all the MediaCom departments and different parts of the agency can do, and how this may benefit and support your work for the client.
  • Taking an active approach to being involved in new business and regularly taking part in pitches
  • Taking an entrepreneurial approach to identifying new areas for additional income and sharing these thoughts with the rest of the team
  • Responsible for quality control of planning/buying/reporting output and service for client set
  • Continuing to suggest new opportunities and routes to market, including new revenue streams
  • Taking responsibility for your own training and continual development, including ensuring that your performance meetings take place, that you have clear objectives and that you attend relevant training
  • Ensuring team members manage media bookings and accounting efficiently, dealing with the accounts department when appropriate 
  • Supporting your Associate Director with their management responsibilities e.g. helping them to forecast, manage team administration, and organise training etc.
  • Being supportive of your team members, offering support and guidance when needed
  • Ensuring that your team have regular performance reviews, have an up to date training plan and attend training and workshops planned for them



Media Specific Tasks

  • Developing strategies for planning and buying to ensure the agency is competitive against agency, auditor, industry and pool targets
  • Ensuring that our plans are optimised not only within media channels but across all Bought, Owned and Earned channels – optimising in real time where feasible/relevant
  • Managing the coordination of client performance data, marketplace, competitive and media updates and generating comprehensive, linear and cross-channel insight that will inform future response solutions
  • Working with Insight and other Response teams to produce a comprehensive view of campaign performance, as well as customer journeys and other behavioural insight that will inform future response plans
  • Skilled at deriving performance insight out of response data and applying to planning and negotiations