AV Account Manager

Description

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AV Account Manager

 

Overview of role

MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

 

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst MediaCom London has recently been named the Number 1 agency in the world in the 2018 Gunn 100 report.

The role is for an implementational AV Planner within a wider planning and buying team at MediaCom. The role involves working closely with the Communications Planning team who own the client relationship and develop the audience insight and strategic planning work. The successful candidate will also work closely with the buying and commercial team at MediaCom ensuring that we are delivering against the commercial requirements for clients.

As part of the AV planning team, you will be a vital part of the system thinking at the agency, which leads our planning process. Understanding and developing AV and the latest technologies is fundamental to us delivering brilliant work for our clients and is behind much of our award-winning work. You will also work closely with planning specialists in other media to formulate a connected response.

 

Reporting of the role

The AV Account Manager will work across some large accounts including Akzo Nobel, Duracell, Bayer and Costa Coffee reporting into the AV Account Directors (Implementation and Investment respectively). The work will be best in class, driving innovation and understanding how AV complements and works alongside other media to deliver more successful media campaigns and ultimately drive better results.

Working on some of the biggest pieces of business at MediaCom, this role represents an incredible opportunity for an individual to shine.

The nature of the work will mean exposure to a wide range of brand building activity, planning across the breadth of AV channels, including fully integrated TV partnerships, building an understanding of how TV and digital work together.

The role offers the opportunity to work closely with other media specialists and our MBA team to develop award winning solutions with clear measurement and outcomes. There are plenty of challenges facing the business, meaning a very real opportunity to make a genuine difference.

 

3 best things about the job

 

1 The opportunity to work on several prestigious global clients.

2 You will be part of a wider AV planning team with best in class implementation at the heart. You will have     the opportunity to work closely with specialists in other media to ensure joined up thinking.

3 Our clients are looking for people who want to take a lead role in driving forward all facets of the media mix, from applying data in new ways to building creative and innovative partnerships with media owners.

Measures of success

 

In three months, you would have:

  • A good understanding of Mediacom’s planning tools and data points and be able use them effectively to build rationale.

 

 

In six months, you would have:

  • Developed strong AV + radio planning skills.
  • Working in a multi-media team to deliver connected responses and present back to the client.

 

In 12 months, you would have:

  • Responsibility and autonomy to deliver AV + radio responses on your clients with minimal involvement from your manager or AD.
  • Developed strong client relationships and attend external meetings without more senior AV presence.
  • Have a good understanding of other media and the role of AV in the connected system.

 

 

Responsibilities of the role

 

  • To oversee and develop younger members of the AV team, both within your business unit and across the agency.
  • To deliver gold standard client work which you are proud to put your name against.
  • To build a strong rapport with the client team internally and the client externally.

 

What you will need

 

  • We are looking for a passionate, enthusiastic AV planner.
  • They should have experience planning across TV and VOD. Radio and Cinema planning would also benefit the candidate.
  • We are looking for someone passionate about the opportunities that come from AV, data and technology.
  • They will be eager to find insights to inform and back up their planning recommendations and proactively seek out learning opportunities to further develop their thinking.

 

About MediaCom

 

MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

 

 

 


Buying, Trading & Investment London, England Permanent (Full Time)