Global Insights Associate Director

Description

 

Job Description

 

Operating Company

Mediacom

Job Title

Associate Director

Department / Team

Global Insights, System Intelligence Unit

Reporting To

Catherine Day

Location

London

 

About MediaCom:  People First, Better Results

 

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

 

 

 About Insight

 

We believe that the most effective communication strategies are rooted in a deep understanding of the way real people think and act. So the goal of the insight team is to deliver excellence in audience understanding.

 

We use best-in-class industry data sources and create unique insight tools which allow our planning community to deliver inspiring and innovative work on our clients’ business.

 

Our goal is to inspire our planning community to tell impactful stories about how real people behave – stories which support MediaCom’s Systems Planning philosophy to help drive growth for our clients.

MediaCom Insight works across four key, connected areas:

  1. The audience
  2. The category
  3. The brand
  4. The communication landscape

We use many different techniques and tools across a wide spectrum of quantitative, qualitative and digital research methodologies. We spend over $25 million USD on data alone.

The resulting insights provide a clear understanding of what motivates and influences target audiences and allows our clients to talk to the right people, at the right time in the right way.

As a global network of over 200 Insight practitioners, we are an integrated team, who can tell the audience story, all around the world, in order to facilitate great communication planning.

The Role

 

This role will focus on the development and application of excellent research techniques and methodologies within the Global Insight Team.

 

The successful candidate can expect to be involved in a wide range of the Global Insight Team’s remit including working on bespoke client projects from set-up through to brilliant, actionable insight, and collaborating with other team members and business units to help MediaCom win new clients.

 

One of our key roles is to educate others in how to produce great consumer insight, therefore all candidates play a role in inspiring a passion for this in others, through product development, training and promotion of our best work.

 

 

Our Opportunity

 

We are passionate about keeping up-to-date with new developments in the world of research, communications and advertising. Our clients rely on us to develop key points of view and new methods for measuring and understanding consumer behaviour in an increasingly digital world.

 

The successful candidate would be exposed to cutting-edge work and given an opportunity to develop his/her career with MediaCom through supporting and delivering great insight work within and across MediaCom and the WPP network.

 

The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy, as well as contributing to MediaCom new business pitches and Insight New Product Development.

 

The role offers an exciting opportunity to work across our key global regions and in collaboration with other insight teams across our regional network.

 

 

 

 

The Role Objective

 

Deliver brilliant client project work and support the Global Insights Director in growing the role of Audience Insight within MediaCom.

 

Income & Clients

  • Maximise our Income delivery across our key global accounts in the Worldwide hubs
  • Become a key insight contact for our global account directors in London
  • Contribute to the application of audience insight solutions as part of the client growth plans

 

Headline Projects & PR 

  • Develop new research products for MediaCom. A particular focus should be the development of our digital insights and analytics capabilities from the perspective of understanding consumer behavior
  • Other NPD should focus on insights solutions associated with our hero insight products (e.g. LIVE Panel), and the application of these tools to support Systems Planning

 

New Business

  • Support all global new business pitches

 

Training & Integration with the Planning Departments and Global Insight Network

  • Use and teach our Insight techniques and tools to support the integration of Consumer/Category/Brand Insights to the planning processes for our key client accounts
  • Ensure resources and approaches are shared with our global insight community

 

 

Essential Skills, Knowledge and Experience

 

The candidate would have a range of research and media agency experience and be able to demonstrate strong analytical and communication skills

 

Core Skills

  • Strong experience of quantitative research including writing proposals and project management, and an ability to generate key communication insights from consumer, category and brand data.
  • Ability to sell in and run research projects from proposal to presentation and deliver key findings to both internal and external clients at a senior level
  • Be able to work in a team under new business/pitch pressure and communicate the key research insights for that team.
  • A strong knowledge of media and audience research is essential.
  • Ability to analyse and visualize data in an engaging and innovative way
  • Excellent team and client management skills

 

 

Desirable

  • Experience of regional/ global coordination within the field of Research / Insight
  • Strong experience of digital and social insight tools and data analytics solutions relevant to digital media planning
  • An understanding of qualitative research techniques
  • An understanding of media measurement and effectiveness techniques is preferable