Global Insights Associate Director
Department / Team
Global Insights, System Intelligence Unit
About MediaCom: People First, Better Results
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom
We believe that the most effective communication strategies are rooted in a deep understanding of the way real people think and act. So the goal of the insight team is to deliver excellence in audience understanding.
We use best-in-class industry data sources and create unique insight tools which allow our planning community to deliver inspiring and innovative work on our clients’ business.
Our goal is to inspire our planning community to tell impactful stories about how real people behave – stories which support MediaCom’s Systems Planning philosophy to help drive growth for our clients.
MediaCom Insight works across four key, connected areas:
We use many different techniques and tools across a wide spectrum of quantitative, qualitative and digital research methodologies. We spend over $25 million USD on data alone.
The resulting insights provide a clear understanding of what motivates and influences target audiences and allows our clients to talk to the right people, at the right time in the right way.
As a global network of over 200 Insight practitioners, we are an integrated team, who can tell the audience story, all around the world, in order to facilitate great communication planning.
This role will focus on the development and application of excellent research techniques and methodologies within the Global Insight Team.
The successful candidate can expect to be involved in a wide range of the Global Insight Team’s remit including working on bespoke client projects from set-up through to brilliant, actionable insight, and collaborating with other team members and business units to help MediaCom win new clients.
One of our key roles is to educate others in how to produce great consumer insight, therefore all candidates play a role in inspiring a passion for this in others, through product development, training and promotion of our best work.
We are passionate about keeping up-to-date with new developments in the world of research, communications and advertising. Our clients rely on us to develop key points of view and new methods for measuring and understanding consumer behaviour in an increasingly digital world.
The successful candidate would be exposed to cutting-edge work and given an opportunity to develop his/her career with MediaCom through supporting and delivering great insight work within and across MediaCom and the WPP network.
The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy, as well as contributing to MediaCom new business pitches and Insight New Product Development.
The role offers an exciting opportunity to work across our key global regions and in collaboration with other insight teams across our regional network.
The Role Objective
Deliver brilliant client project work and support the Global Insights Director in growing the role of Audience Insight within MediaCom.
Income & Clients
Headline Projects & PR
Training & Integration with the Planning Departments and Global Insight Network
Essential Skills, Knowledge and Experience
The candidate would have a range of research and media agency experience and be able to demonstrate strong analytical and communication skills