Global Programmatic Coordinator

Description

 

Job Title

Programmatic Coordinator

Operating Company

MediaCom

Location

London

 

About the team:

The Global Leadership team for PSA Groupe is a pool of media specialists, strategists, digital and data professionals dedicated to the PSA Groupe client. Responsibilities include delivering global to local media strategies, with the support of the local teams, finding performance efficiencies and driving outcomes for the client. They are mostly based in Paris.

It includes a dedicated digital unit, that aims to ensure digital media excellence & consistency transversally, through the different brands from PSA Groupe. This unit works with dedicated specialist team including PBU in France and Xaxis at a global and local level.

 

About the role:

The role requires a more integrated way of working, working alongside the Xaxis European HQ team (London), the PBU France team (Paris), working together on the PSA product and delivery including the Pan Regional hub. This integration continues in Paris with the global account teams at MediaCom, a requirement to participate in the weekly team status meeting, work with the digital leads as well as the Data Strategy & Tech teams as well as contributing to work discussions in these areas.

The role includes frequent trips to Paris, to meet PSA Groupe as well as the MediaCom Global Leadership team.

 

Roles & responsibilities of the Global Programmatic Coordinator, PSA:

  • Participating in the conception of the global programmatic Strategy for PSA Groupe, consistent with the overall digital pillars (KPIs, audience principle, data sources, tech ecosystem), under the supervision of the Global Programmatic Lead and in coordination with the Digital Officer.
  • Fostering strong relationships with the Xaxis European HQ teams & developing a deep understanding of the needs of both the agency and the client.
  • Developing the performance tracking & framework, under the supervision of the Global Programmatic Lead, to be then reported at PSA Groupe level.
  • Ensuring the performance tracking, at KPI level and ad verification level, of the network.
  • Tracking the adoption of the strategies and guidelines by local Xaxis & Mediacom teams.
  • Identifying and coordinating A/B campaign testing done by local teams, to be reported to PSA Groupe and deployed in the network with the support of Xaxis EMEA.
  • Identifying and following any potential operational issues to be communicated to the Xaxis EMEA teams.
  • Ensuring greater performance and operational excellence of the Xaxis and MediaCom network, with the Xaxis EMEA team.

 

Profile:

  • Minimum 2 years experience in programmatic planning
  • Ability to travel regularly to Paris & Dusseldorf
  • Direct experience of RTB, Ad Serving, the roles of DSPs, SSPs and targeting
  • DV360 certified and usage of Appnexus
  • French speaker would be a plus

About MediaCom

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

 

Welcome to MediaCom