International Programmatic Associate Director

Objectives of the Role: 

The programmatic associate director will have proven knowledge and experience in Programmatic and DSP implementations. They will be familiar with and have experience of Programmatic tools, campaigns delivery and participate actively in Programmatic discussions with clients and internal teams   

Key Areas of Responsibility and Accountability:  

1. Campaign supervision & client services

• Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables
• Agree and set business objectives for each client and review campaign performance against these objectives
• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building and delivering educational material for the benefits of your client base.
• Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the team is able to demonstrate continued account evolution
• Train and support specialist campaign managers to increase knowledge across the department
• Take ownership of client’s programmatic strategic approach, campaign planning, implementation and reporting, as well as the client relationship
• Build and maintain relationships with priority and preferred technology partners
• To identify areas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.

2.  Key skills & digital knowledge

• An in-depth understanding of the programmatic landscape as it relates to various channels including display and video
• Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
• Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.
• Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verification capabilities
• Create a matrix for test & learn and report findings
• Discuss and brief new campaign elements and reporting requirements to team and manage status reporting upwards for successes and challenges at all times
• Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertising campaigns
• Working with Head of PBU developing the programmatic pillars of data, strategy, operations, planning and insights
• To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics
• Strong project management skills and an efficient working style
• Strong presenting and MS office skills

3.  Operating and Technical Requirements

• The effective day-to-day running of the accounts that sit within it
• Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmatic fees
• The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and external stakeholders
• The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs
• Act responsibly and professionally at all times, representing the team, department and company
• Be responsible for 100% financial accountability on clients’ business
• Drive revenue growth through spotting new opportunities and delivering excellent results

4.   People Management

• The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs
• Ensure individuals workloads are managed and prioritised in line with client needs and SLAs
• Clearly outline tasks and objectives with the PBU Director, with specific deliverables and timelines for progression.
• To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months
• To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied in to their own objectives
• Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications
• Diarise weekly ‘WIP’ catch-ups, and regular task reviews
• Complete weekly time sheets, holiday/sickness forms, CPD

5.New business

• Support Head of Programmatic on New Business RFIs and RPFs
• Participate in pitches and help with new business wins
• Identify areas of possible business growth within existing client base
• Establish and maintain relationships with key decision makers in order to secure new business
• Up-selling and cross-selling PBU services for direct response and performance

Key Performance Indicators:

• Client: drive client relationships, serving and exceeding client expectations in the delivery of faultless PBU strategies and achieve high TRR (client satisfaction) scores across accounts
• People: lead a team and be considered a successful and respected mentor to those team members careers at Mediacom
• Revenue: take ownership of account/function revenue targets (to be agreed)
• Growth: lead the team to win new business and support future client growth (growth target to be agreed)
• Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)